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Univ.-Prof. Dr. Anja Geigenmüller


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Veröffentlichungen der Fakultät für Wirtschaftswissenschaften und Medien ab 2015

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Estella, Pauline Gidget; Paz, Jonalyn;
Mostly 'men in suits' : the ASEAN summit and integration as news in Southeast Asia. - In: Pacific journalism review. - Melbourne : Informit, ISSN 1023-9499, Bd. 25 (2019), 1/2, S. 193-213

This article is a preliminary examination of how Southeast Asian media frame the regional integration of Association of Southeast Asian Nations (ASEAN) as a news topic. Without grassroots engagement, the ASEAN integration will inevitably fall short of its grand objectives, and crucial to building grassroots engagement is media coverage capable of building audience interest and appreciation. Based on articles published during the major ASEAN summit events in 2018, the authors identified resonant themes in the reportage and discussed these vis-a-vis the documented character of the different media environments in the region. It was found that the axis of the reportage is the declarations and actions of the heads of state, with very few human interest and context-building stories that would have built audience engagement in what is otherwise an affair revolving around 'men in suits'. Moreover, the journalistic emphasis on consensus and state initiatives reflects continuing adherence to the tenets of the development journalism framework, but this can also be interpreted as the dominance of prominence as a news value (i.e. stories are framed according to the gestures of prominent individuals). These findings call attention to the need for re-thinking reportage on potentially high-stake phenomena such as the ASEAN integration.
Rothenberger, Liane; Elmezeny, Ahmed; Wimmer, Jeffrey;
"YouTube helps us a lot." Media repertoires and social integration of Iraqi and Syrian refugee families in Germany. - In: Revue fran¸caise des sciences de linformation et de la communication. - Pessac, Bd. 17 (2019), S. 1-20
Dörner, Ralf; Broll, Wolfgang; Grimm, Paul; Jung, Bernhard
Virtual und Augmented Reality (VR/AR) : Grundlagen und Methoden der Virtuellen und Augmentierten Realität
2., erweiterte und aktualisierte Auflage. - Berlin : Springer Vieweg, 2019. - 1 Online-Ressource (XV, 455 Seiten). . - (Springer eBooks) ISBN 978-3-662-58861-1

Einführung in Virtual und Augmented Reality - Wahrnehmungsaspekte von VR - Virtuelle Welten - VR/AR-Eingabegeräte und Tracking - VR/AR-Ausgabegeräte - Interaktionen in Virtuellen Welten - Echtzeitaspekte von VR-Systemen - Augmentierte Realität - Fallbeispiele für VR/AR - Authoring von VR/AR-Anwendungen - Mathematische Grundlagen von VR/AR
Gänßle, Sophia; Budzinski, Oliver; Astakhova, Daria;
Conquering the box office: factors influencing success of international movies in Russia
Update. - Ilmenau : Ilmenau University of Technology, Institute of Economics, 2019. - 1 Online-Ressource (32 Seiten). . - (Ilmenau economics discussion papers. - vol. 25, no. 131)

This paper empirically examines factors influencing box office success of international movies in Russia between 2012 and 2016. It adds to existing research on national movie markets, by highlighting the relevance of differences in culture, institutions, language, and consumption habits for movie success. Three groups of success factors are distinguished: distribution related (e.g. budget, franchise), brand and star effects (e.g. top actors or directors), and evaluation sources (e.g. critics and audience rating). We add novel region-specific variables like seasonality, time span between the world and local release, attendance of international stars at Russian movie premieres, and title adaptation to Russian culture. The results indicate that budget, franchise, employment of popular actors and directors, electronic word of mouth and audience ratings exert a significantly positive influence on Russian box office success. However, we find significantly negative effects for international critics and, interestingly, the adaption of movie titles. The main contributions of our study are (i) success factors vary between countries with different cultures, (ii) region-specific factors matter, and consequently (iii) results from one market (e.g. the US) cannot easily be generalised.
Markscheffel, Bernd; Hertlein, Ariane; Zhao, Shihao;
Bibliometric analysis of the publication output of TU Ilmenau in the period 2012-2016. - In: Collaboration - impact on productivity and innovation : proceedings of 14th International Conference on Webometrics, Informetrics and Scientometrics & 19th COLLNET Meeting 2018, December 5-8, 2018, University of Macau, Macau.. - Ilmenau : Universitätsbibliothek, (2019), S. 21-29
Knutzen, Kathrin; Weidner, Florian; Broll, Wolfgang;
Talk to me! Exploring stereoscopic 3D anthropomorphic virtual assistants in automated vehicles. - In: Adjunct proceedings, 11th International ACM Conference on Automotive User Interfaces and Interactive Vehicular Applications : September 22-25, 2019, Utrecht, Netherlands.. - New York, New York : The Association for Computing Machinery, (2019), S. 363-368
Stöhr, Annika; Budzinski, Oliver;
Ex-post-analysis of the ministerial approval cases in German merger control - social welfare through market power? :
Gemeinwohl durch Marktmacht? : eine Ex-Post-Analyse der Ministererlaubnis-Fälle. - In: Wirtschaft und Wettbewerb. - Düsseldorf : Handelsblatt Fachmedien, ISSN 0043-6151, Bd. 69 (2019), 10, S. 508-515

Wyrwich, Michael; Sternberg, Rolf G.; Stützer, Michael;
Failing role models and the formation of fear of entrepreneurial failure: a study of regional peer effects in German regions. - In: Journal of economic geography. - Oxford : Oxford Univ. Press, ISSN 1468-2710, Bd. 19 (2019), 3, S. 567-588
Budzinski, Oliver;
Competition policy in sports markets. - In: The Sage handbook of sports economics. - Los Angeles : Sage reference, (2019), S. 144-153