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Univ.-Prof. Dr. Oliver Budzinski


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Veröffentlichungen der Fakultät für Wirtschaftswissenschaften und Medien ab 2015

Anzahl der Treffer: 885
Erstellt: Fri, 22 Jan 2021 23:26:22 +0100 in 0.0617 sec

Döring, Nicola;
Sexarbeit in Deutschland: zwischen Fakten und Fiktionen. - In: Zeitschrift für Sexualforschung : Sexualität darstellen - Sexualität denken.. - Stuttgart : Thieme, ISSN 1438-9460, Bd. 33 (2020), 4, S. 189-192
- Editorial
Budzinski, Oliver; Gänßle, Sophia;
The economics of social media (super-)stars: an empirical investigation of stardom and success on YouTube. - In: The journal of media economics. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7736, (2020), S. 1-21
- Published online: 30 Nov 2020

A new type of superstars developed with the rise of social media markets: social media superstars (SMS). The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. This paper presents the first empirical work on SMS with original data from YouTube. Using various econometric techniques, we analyze a unique sample of 200 YouTube stars out of four different video categories to shed light on this new phenomenon. Beyond applying classic economic concepts on superstars by Rosen, MacDonald, and Adler, we contribute to extending the literature toward attention economics and the concepts of audience building (audience attraction and maintenance). In our empirical analysis, we find evidence supporting an inverse U-shape influence of upload frequency on the success of SMS. Moreover, we find empirical evidence that the duration and experience in the market have a significant influence on social media success. Eventually, we derive implications for superstar theory, SMS management, service providers, and advertisers.
Söllner, Fritz;
Wissenschaft in Zeiten politischer Korrektheit - Bemerkungen zur Causa Klauk. - In: Wirtschaftspsychologie. - Lengerich : Pabst Science Publ., ISSN 1615-7729, Bd. 22 (2020), 2, S. 65-69

Elbehery, Mostafa; Weidner, Florian; Broll, Wolfgang;
Haptic space: the effect of a rigid hand representation on presence when interacting with passive haptics controls in VR. - In: 19th International Conference on Mobile and Ubiquitous Multimedia : proceedings : Nov 22 - Nov 25, 2020, Essen, Germany.. - New York, New York : The Association for Computing Machinery, (2020), S. 245-253

Many virtual reality (VR) applications rely on passive haptics where virtual objects have a real counterpart that provides tactile feedback. In addition to that, many VR applications do not provide accurate hand representations, especially when there is a high chance of occlusion as this makes vision-based tracking problematic. Hence, we investigated how a simple hand representation affects user experience and presence when interacting with passive haptic controls in a virtual environment. We report on a between-subject user study where N = 45 participants experienced one of three conditions (no hands at all, hands represented as a rigid 3D model, and hands represented as a rigid 3D model with a snapping mechanism). Our results indicate that a simple hand representation using a 3D model of hands paired with a snapping mechanism significantly increases presence and user experience. That indicates that this simple and low-cost technique is effective to improve the VE as a whole. This, in return, provides a chance for improvement for many VR applications with passive haptics.
Kowert, Rachel; Domahidi, Emese; Quandt, Thorsten;
Networking and other social aspects of technology use: past developments, present impact, and future considerations. - In: The Oxford handbook of digital technologies and mental health. - New York, NY : Oxford University Press, (2020)

Meier, Adrian; Domahidi, Emese; Günther, Elisabeth;
Computer-mediated communication, psychological well-being, and psychopathological symptoms: a computational scoping review of an interdisciplinary field. - In: The Oxford handbook of digital technology and society. - New York : Oxford University Press, (2020), S. 79-110

Meissner, Dirk; Burton, Nicholas; Galvin, Peter; Sarpong, David; Bach, Norbert;
Understanding cross border innovation activities: the linkages between innovation modes, product architecture and firm boundaries. - In: Journal of business research. - New York, NY : Elsevier, ISSN 0148-2963, (2020)
- Available online 24 February 2020, In Press, Corrected Proof

The mirroring hypothesis highlights the correspondence of design characteristics across different architectural levels and in this paper, we consider how mirroring may impact the distribution of national and international innovation activities of firms. We identify incremental and modular innovations (as product architecture reinforcing innovations) along with architectural and radical innovations (as innovations that overturn the existing product architecture) to consider how and when innovation activities may adopt an international dimension. Our study of the bicycle industry highlights that international collaboration is most likely to occur in respect of incremental and modular innovation on the basis of the embedded coordination that modular designs offer. However, even in these circumstances, international collaboration was limited, on the basis that cross-national collaboration created higher levels of complexity and uncertainty; thereby being an attractive option only when the capabilities of the international partner far exceeded what was available either internally, or within national boundaries.
Rochyadi-Reetz, Mira; Maryani, Eni; Agustina, Anna;
Media use and gratification sought by the public during the coronavirus outbreak in Indonesia: a national survey. - Jakarta - Online-Ausg.: Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia. - Jakarta, ISSN 2503-0795, Vol. 5 (2020), 2, S. 111-124

The recent coronavirus outbreak is without a doubt a global crisis event that has affected almost all nations of the world. This study aims to contribute to crisis communication research from the audience perspective in Indonesia by presenting the public's media use and gratification sought during the coronavirus outbreak based on a representative national mobile survey with 1,100 respondents. Results show that the majority of Indonesians intensively use (1) private television, (2-4) websites and social media accounts of actors providing information on the crisis and (5) public television to get information regarding the pandemic. The findings indicate that other types of media such as radio and local television are used to a much lower extent. Results also show that there are two media-use gratifications sought during the crisis: (1) information and direction gratification sought and (2) entertainment and comparison gratification sought. Sociodemographic factors such as gender, age and education level demonstrate some significant influence on public media use and the gratification sought during the coronavirus outbreak. Surprisingly, entertainment and comparison sought are demonstrated as having a higher effect on the increasing use of mass media, social media and messenger apps during the crisis event than the information and direction gratification sought.
Kohout, Susann; Schumann, Christina;
Fünf Tage ohne Smartphone : Smartphonenutzung und subjektives Wohlbefinden: ein Vergleich zwischen normaler Nutzung und Verzicht
Five days without a smartphone : Smartphone use and subjective well-being: results from a study comparing normal use with a deprivation condition. - In: Studies in communication and media : SC|M.. - Baden-Baden : Nomos, ISSN 2192-4007, Bd. 9 (2020), 3, S. 394-420

The study examined the association between smartphone use and subjective well-being by comparing regular use with a deprivation condition. Subjective well-being is defined by cognitive and affective components. Regular smartphone use is studied in various situations and for different functions. Data were collected in a prolonged qualitative quasi-experimental deprivation study (n = 11) using diaries (n = 210 diary entries) and follow-up interviews (n = 11). Participants kept diaries for 10 days: five days during normal smartphone use and five days during deprivation. Afterwards, we compared well-being during normal use and deprivation. Results show that using the smartphone for infotainment was clearly associated with pleasant emotions, while social interaction apps caused both negative and positive emotions. However, results from the deprivation part of the study indicate that in sum, satisfaction with social relations clearly worsened when not using a smartphone. Moreover, participants had difficulty managing daily life. Taken together, non-usage seems to cause isolation and low subjective well-being.
Arlt, Dorothee; Schumann, Christina; Wolling, Jens;
Upset with the refugee policy: exploring the relations between policy malaise, media use, trust in news media, and issue fatigue. - In: Communications : the European journal of communication.. - Berlin [u.a.] : de Gruyter, ISSN 1613-4087, Bd. 45 (2020), s1, S. 624-647