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Univ.-Prof. Dr. Oliver Budzinski

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Veröffentlichungen der Fakultät für Wirtschaftswissenschaften und Medien ab 2015

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Budzinski, Oliver; Feddersen, Arne;
Measuring competitive balance in Formula One racing. - In: Outcome uncertainty in sporting events. - Cheltenham, UK : Edward Elgar Publishing, (2020), S. 5-26

The Formula One World Championship (F1) is one of the biggest sports businesses in the world. However, it seems astonishing that only very few scholarly articles analyse the F1 business. The aim of this chapter is to contribute to closing two gaps in the existing literature, by contributing (1) to the (sports) economic analysis of the F1 business and (2) to the literature on competitive balance in non-team sports. Similar to competitive balance in team sport leagues, three dimensions can be distinguished in F1 racing: (1) race-specific competitive balance, (2) within-season competitive balance and (3) between-season competitive balance. In addition to classical tools and data, some new and F1-specific indicators, such as average lead changes or leading distance, are employed. Also, pitfalls induced especially by the used data source or calculation method are highlighted.



Budzinski, Oliver; Lindstädt-Dreusicke, Nadine;
Antitrust policy in video-on-demand markets: the case of Germany. - In: Journal of Antitrust Enforcement. - Oxford : Oxford University Press, ISSN 2050-0696, (2020)
- Published: 18 February 2020

The strong growth of different types of online video-on-demand (VoD), ie nonlinear audiovisual media services, including both Paid-for VoD like Amazon Prime and Netflix and Advertised-financed VoD like YouTube increasingly challenges the leading position of "traditional" (terrestrial, cable, satellite) television, ie linear audiovisual media services. Competition policy decisions in such dynamic markets are always particularly challenging. The German competition authority was presented such a challenge when, at the beginning of the 2010s, German television providers sought to enter online VoD markets with the help of cooperative portals. We review the antitrust concerns that were raised back then in an ex post analysis. We derive four aspects, in which the previous antitrust analysis cannot be upheld from today's perspective. First, relevant implications of modern platform economics were neglected. Secondly, some inconsistencies in the assessment of the two projects appear to be inappropriate. Thirdly, the emerging competitive pressure of international VoD providers was strongly underestimated. Fourthly, the question of market power in online advertising markets looks very different at the end of the decade.



https://doi.org/10.1093/jaenfo/jnaa001
Gänßle, Sophia; Budzinski, Oliver;
Stars in social media: new light through old windows?. - In: Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, Bd. 0 (2020), 0, insges. 27 S.
- Published online: 02 Apr 2020

We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social media superstardom. Our overall result is that the economics of superstars remain applicable and relevant for social media stars. In line with this assessment, we find that several (allegedly) new star factors in social media, like disappearance of gatekeepers and authenticity, turn out to be just slightly different to traditional concepts. However, algorithm management and upload strategies represent novel success factors relevant for social media superstardom that are not captured by traditional superstar theories.



https://doi.org/10.1080/16522354.2020.1738694
Budzinski, Oliver; Kohlschreiber, Marie; Kuchinke, Björn A.; Pannicke, Julia;
Does music quality matter for audience voters in a music contest?. - In: Creative industries journal. - Bristol : Intellect Ltd, ISSN 1751-0708, (2020), insges. 21 S.
- Published online: 06 Jul 2020

There are numerous studies analysing factors of success in media-broadcasted artistic contests, especially music competitions. However, one factor that is generally neglected in the literature is the quality of the artistic performances (i.e. 'music quality'). In this paper, we approach this research gap by developing two novel concepts of music quality and by employing unique measures during the empirical analysis of a popular German music television contest in order to analyse how different dimensions of the music and performance quality influences the final voting results. We use the complete historical voting dataset of the music contest from its inception in 2005 until its last broadcast in 2015, collecting 2,816 observations in total. First, we define dimensions of 'objective quality' according to insights from musicological research/literature. Second, we conceptualise dimensions of 'subjective quality' because music preferences may be subjective and are not necessarily based on how experts' define 'good' music. We measure these subjective dimensions in an experimental setting with students from two German universities. Our analysis shows that different quality dimensions affect the outcome of voting results in different ways and not all quality dimensions reveal themselves as significant. In general, subjective quality dimensions turn out to be more relevant than objective ones. The differentiated results of our analysis support the value of our approach to deconstruct quality into different dimensions and test them individually.



https://doi.org/10.1080/17510694.2020.1782721
Budzinski, Oliver; Gänßle, Sophia; Stöhr, Annika;
Outstanding relevance across markets: a new concept of market power?. - In: Concurrences. - Paris : Transactive, ISSN 1773-9578, (2020), 3, S. 38-43

Daly, Michael; Obschonka, Martin; Stützer, Michael; Sutin, Angelina R.; Shaw-Taylor, Leigh; Satchell, Max; Robinson, Eric;
Neuroticism mediates the relationship between industrial history and modern-day regional obesity levels. - In: Journal of personality. - Oxford : Wiley-Blackwell, ISSN 1467-6494, Bd. 2020 (2020), insges. 12 S.
- First published: 03 August 2020

Objective - The historical factors and contemporary mechanisms underlying geographical inequalities in obesity levels remain uncertain. In this study, we examine whether modern regional variation in obesity is partly a result of the impact of large-scale industry on the personality traits of those living in regions once at the center of the Industrial Revolution. Method - Exposure to the effects of the Industrial Revolution was assessed using unique historical data from English/Welsh counties (N = 111). Specifically, we examined the relationship between the regional employment share in large-scale coal-based industries in 1813-1820 and contemporary regional obesity levels (2013-2015). The Big Five personality traits and regional unemployment levels were examined as potential mediators of this association. Results - The historical regional employment share in large-scale industries positively predicted the modern-day regional prevalence of obesity. Mediation analysis showed that areas exposed to the decline of large-scale industries experienced elevated Neuroticism and unemployment levels that explained almost half of the association between the historical dominance of large-scale industry and modern-day obesity levels. Conclusions - Our results provide initial evidence that raised regional Neuroticism levels may play a key role in explaining why exposure to the rapid growth and subsequent decline of large-scale industries forecasts modern-day obesity levels.



https://doi.org/https://doi.org/10.1111/jopy.12581
Rothenberger, Liane;
Geflüchtete Familien nach Medienrepertoires und Medienregeln befragen - Reflexion von Forschungsdesign und Umsetzung. - In: Z'Flucht : Zeitschrift für Flüchtlingsforschung : the German journal for refugee studies.. - Baden-Baden : Nomos, ISSN 2509-9485, Bd. 4 (2020), 1, S. 104-119

Dieser Forumsbeitrag reflektiert Forschungsdesign und -umsetzung einer Studie zu Medienrepertoires und -regeln in irakischen und syrischen Flüchtlingsfamilien (Rothenberger et al. 2019a; 2019b). Im Fokus des Beitrags stehen dabei Überlegungen zur Anlage der Studie, zu Feldzugang und Rekrutierung der InterviewteilnehmerInnen, sprachlichen und kulturellen Barrieren, einem möglichen Gender-Bias und Schwierigkeiten in der konkreten Interviewsituation. Weiterhin diskutieren wir ethische Abwägungen und den Einsatz von Incentives. Die Aufbereitung des gewonnenen Interviewmaterials, also Transkription, Übersetzung und Auswertung, wird ebenfalls kritisch hinterfragt. Ziel des Beitrags ist es, den Forschungsprozess kritisch zu reflektieren, um Hinweise für eine angemessenere Forschung geben zu können.



https://doi.org/10.5771/2509-9485-2020-1-104
Döring, Nicola; Mohseni, Rohangis;
Digitale interpersonale Gewalt und Aggression : Forschungsstand und medienpädagogische Herausforderungen. - In: Medien + Erziehung. - München : Kopaed Verlagsgmbh, ISSN 0176-4918, Bd. 64 (2020), 1, S. 14-23

Interpersonale Gewalt und Aggression werden heutzutage oft mittels digitaler Medien ausgeübt: Online Hate Speech, Cybermobbing, Online Grooming, Revenge Porn, Online Stalking, Trolling, Scamming und weitere Erscheinungsformen sind zu beobachten. Was wissen wir über diese Phänomene, ihre Ursachen und Erscheinungsformen sowie wirksame Gegenmaßnahmen?



Döring, Nicola;
Internet-Sexualität und Identitätsarbeit. - In: Handbuch Soziale Praktiken und Digitale Alltagswelten. - Wiesbaden : Springer VS, (2020), S. 301-312

https://ebookcentral.proquest.com/lib/ubilm-ebooks/detail.action?docID=6128631
Röhrig, Steve; Rockel, Tobias;
Analyse existierender Simulationsstudien zum Umgang mit fehlenden qualitativen Daten. - Ilmenau : Technische Universität Ilmenau, Fakultät für Wirtschaftswissenschaften, Institut für Wirtschaftsinformatik, 2020. - 1 Online-Ressource (iii, 14 Seiten). . - (Ilmenauer Beiträge zur Wirtschaftsinformatik. - 2020,4) ISBN 978-3-938940-63-1

Das vorliegende Arbeitspapier betrachtet die Struktur von 30 Simulationsstudien, welche die Güte von verschiedenen MD-Verfahren für fehlende Werte in qualitativen Merkmalen untersuchen. Für die Betrachtung wird zunächst der allgemeine Aufbau der Studien beschrieben. Des Weiteren werden Merkmale der in den Studien verwendeten Datenmatrizen erhoben, aggregiert und ausgewertet. Dabei ist auffällig, dass z. B. ordinalskalierte Merkmale verhältnismäßig wenig untersucht werden. Darüber hinaus werden mit den verwendeten Ausfallraten gemeinsam mit den Ausfallmechanismen und -mustern die Variationen der fehlenden Daten in den Studien betrachtet. Ein weiterer Überblick wird außerdem zu den verwendeten MD-Verfahren und Bewertungskriterien gegeben. Dabei ist auffällig, dass bei den MD-Verfahren und den Bewertungskriterien sehr viele Unterschiede zwischen den Studien existieren, wodurch im Endeffekt kein MD-Verfahren oder Bewertungskriterium in mehr als 60 % der Studien verwendet wird.



https://nbn-resolving.org/urn:nbn:de:gbv:ilm1-2020200439