Glocalization strategies in media and communication management - Interactive curriculae of TU Ilmenau
The interactive curriculae provide information on the degree programmes offered by the TU Ilmenau.
Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).
You can find all details on planned lectures and classes in the course catalogue.
Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.
| module properties module number 101556 - common information | |
|---|---|
| module number | 101556 |
| department | Department of Economic Sciences and Media |
| ID of group | 2556 (Media and Communication Management) |
| module leader | Prof. Dr. Andreas Will |
| language | |
| term | unbekannt |
| previous knowledge and experience | |
| learning outcome | By the end of the seminar, the participant is expected to: - Have sound theoretical foundations of International Media and Communication Management. - Be able to identify, explain and develop international strategies at different levels for (Media) companies. - Explain how the organizational culture, structures and HR management impact international outputs on Media Enterprises. - Describe business challenges in international markets and strategies to cope with it. - Be able to apply the knowledge obtained in solving real-life international management problems in Media companies. |
| content | |
| media of instruction and technical requirements for education and examination in case of online participation | |
| literature / references | |
| evaluation of teaching | |
| Details reference subject | |
|---|---|
| module name | Glocalization strategies in media and communication management |
| examination number | 90350 |
| credit points | 6 |
| SWS | 0 |
| on-campus program (h) | 0 |
| self-study (h) | 180 |
| obligation | elective module |
| exam | multiple performances |
| details of the certificate | Oral presentation. - Written term short-paper. - Attendance is mandatory to the scheduled sessions. (april, june, july) |
| link to Moodle course | |
| teacher | |
| signup details for alternative examinations | |
| maximum number of participants | |
|
Details
in degree program
Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013 ATTENTION: not offered anymore |
|
|---|---|
| module name | Glocalization strategies in media and communication management |
| examination number | 90350 |
| credit points | 6 |
| on-campus program (h) | 22 |
| self-study (h) | 158 |
| obligation | elective module |
| exam | multiple performances |
| details of the certificate | Oral presentation. - Written term short-paper. - Attendance is mandatory to the scheduled sessions. (april, june, july) |
| link to Moodle course | |
| signup details for alternative examinations | |
| maximum number of participants | |