Online Media Marketing - Interactive curriculae of TU Ilmenau

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Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).

You can find all details on planned lectures and classes in the course catalogue.

Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.

module properties module number 101782 - common information
module number	101782
department	Department of Economic Sciences and Media
ID of group	2551 (Media Research and Political Communication)
module leader	Mian Waqas Ejaz
language	englisch
term	Sommersemester
previous knowledge and experience
learning outcome	This is the course for those who have always aspired to learn online media marketing but never got a chance. In this course, we will start from the scratch in order to understand the logic of online marketing particularly Google Adwords, and also learn how to manage adwords campaign like a professional online marketer. In this course you will learn the following: How to set up your AdWords account from scratch The theory behind successful online advertising What keywords are and how to use them to your advantage How to set up conversion tracking and how to track phone calls from your website How to track sales, revenue and form submissions using Google AdWords How to take advantage of competitor reports and customer data in your campaigns How to write and A/B test your ads ….and much more
content	The course revolves around letting students understand the dynamics of online marketing with the help of Google Adwords. In this course, the focus will be on practical implementation, so, students won’t be learning the theory (not in great detail anyways) but the focus will be on practical relevance and implementation of learned techniques.
media of instruction and technical requirements for education and examination in case of online participation	Internet, videos, Powerpoint Slides
literature / references	Will be provided if needed
evaluation of teaching

Details reference subject
module name	Online Media Marketing
examination number	2500396
credit points	6
SWS	6
on-campus program (h)	67.5
self-study (h)	112.5
obligation	obligatory module
exam	written examination performance
details of the certificate
link to Moodle course
teacher
signup details for alternative examinations
maximum number of participants	30

Details in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013 ATTENTION: not offered anymore
module name	Online Media Marketing
examination number	90371
credit points	6
on-campus program (h)	22
self-study (h)	158
obligation	elective module
exam	multiple performances
details of the certificate
link to Moodle course
signup details for alternative examinations
maximum number of participants