Strategic Communication Management - Interactive curriculae of TU Ilmenau
The interactive curriculae provide information on the degree programmes offered by the TU Ilmenau.
Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).
You can find all details on planned lectures and classes in the course catalogue.
Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.
| module properties module number 200840 - common information | |
|---|---|
| module number | 200840 |
| department | Department of Economic Sciences and Media |
| ID of group | 2555 (Resarch in Public Relations and Communication of Technology) |
| module leader | Dr. Andreas Schwarz |
| language | Englisch |
| term | Sommersemester |
| previous knowledge and experience | Previous basic knowledge in strategic communication, public relations, and communication management. |
| learning outcome | By completing the course students understood selected topics and challenges of applied communication research, specifically in strategic communication as field of inquiry and field of practice. Participants substantially increased their skills of analyzing the specific environment of strategic communicators and their organizations in selected areas of application. After successful participation, students identified and analyzed key actors/organizations (e.g., multinational companies, NGOs, IGOs, government) in domestic or international applied communication. Participants developed skills in planning applied communication strategies, tactics, and/or campaigns. In addition, they increased their experience in working with clients. |
| content | This course focusses on different aspects of applied communication management. Students review relevant concepts, models, and findings of strategic communication management research. They subsequently apply that knowledge to practical tasks in order to resolve problems of applied communication management. Depending on the specific focus in the according term, the course helps students in getting to know different types of organizations in fields such as international business, international civil society (NGOs), or government. Students will look at those organizations' strategies, structures, and tools of strategic communication management. Depending on course arrangements in the specific term, students might be asked to work in cooperation with a real client on different aspects or problems of communication management. |
| media of instruction and technical requirements for education and examination in case of online participation | Presentation software, social software, videos, laptops |
| literature / references | Literature will be provided on the e-learning platform Moodle by the start of the course. |
| evaluation of teaching | |
| Details reference subject | |
|---|---|
| module name | Strategic Communication Management |
| examination number | 2500600 |
| credit points | 5 |
| SWS | 2 (0 V, 2 Ü, 0 P) |
| on-campus program (h) | 22.5 |
| self-study (h) | 127.5 |
| obligation | obligatory module |
| exam | alternative examination performance |
| details of the certificate | Assignments include (a) oral presentations and (b) a final paper. |
| link to Moodle course | |
| teacher | Lehrbeauftragte(r) |
| signup details for alternative examinations | Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Bitte beachten Sie, dass diese in der Regel schon zu Beginn des Semesters, in dem diese angeboten wird, angemeldet werden muss. This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered. |
| maximum number of participants | 30 |
| Details in degree program Master Media and Communication Science 2021, Master International Business Economics 2021, Master International Business Economics 2024 | |
|---|---|
| module name | Strategic Communication Management |
| examination number | 2500600 |
| credit points | 5 |
| on-campus program (h) | 22 |
| self-study (h) | 128 |
| obligation | elective module |
| exam | alternative examination performance |
| details of the certificate | Assignments include (a) oral presentations and (b) a final paper. |
| link to Moodle course | |
| signup details for alternative examinations | Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Bitte beachten Sie, dass diese in der Regel schon zu Beginn des Semesters, in dem diese angeboten wird, angemeldet werden muss. This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered. |
| maximum number of participants | 30 |