Media Platforms - Interactive curriculae of TU Ilmenau

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Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).

You can find all details on planned lectures and classes in the course catalogue.

Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.

module properties module number 201085 - common information
module number	201085
department	Department of Economic Sciences and Media
ID of group	2556 (Media and Communication Management)
module leader	Prof. Dr. Andreas Will
language	Englisch
term	Wintersemester
previous knowledge and experience
learning outcome	Students have a deeper understanding of theories in media management, media markets and media platforms. Students can understand the theoretical background behind the field media platforms. Students have acquired the ability to critically evaluate theoretical approaches. Participants substantially increased their skills of analyzing the specific environment of media platforms. After successful participation, students identified and analyzed key actors in this field. Students enhance their ability to present complex issues.
content	This course deals with new developments on media markets. Starting from the traditional understanding of different media markets, this course takes into account the disruption of these markets caused by the rise of platforms. The course provides an overview of the platform theory with a special focus on media.
media of instruction and technical requirements for education and examination in case of online participation	Usage of digital teaching and learning technologies
literature / references	Evens, Tom; Donders, Karen (2018): Platform Power and Policy in Transforming Television Markets. Palgrave Global Media Policy and Business. Cham: Palgrave Macmillian. Demary, Vera; Rusche, Christian (2018): The economics of platforms. Köln: iwmedien (IW-Analysen, 123). van Dijck, José; Poell, Thomas; Waal, Martijn de (2018): The platform society. Public values in a connective world. New York: Oxford University Press. Evans, David S.; Schmalensee, Richard (2016): Matchmakers. The new economics of multisided platforms. Boston, Massachusetts: Harvard Business Review Press. Srnicek, Nick (2017): Platform capitalism. Cambridge, UK, Malden, MA: Polity (Theory redux). Prenger, Mirjam; Deuze, Mark (Hg.) (2019): Making Media. Production, Practices, and Professions. Amsterdam: Amsterdam University Press. Poell, Thomas; Nieborg, David; van Dijck, José (2019): Platformisation. In: Internet Policy Review 8 (4). DOI: 10.14763/2019.4.1425.
evaluation of teaching

Details reference subject
module name	Media Platforms
examination number	2500626
credit points	5
SWS	2 (0 V, 2 Ü, 0 P)
on-campus program (h)	22.5
self-study (h)	127.5
obligation	obligatory module
exam	alternative examination performance
details of the certificate	Analysis The students have to hand in some short analyses of different media markets with tools of market analysis. Presentation The students should be able to present a complex issue within 15-20 minutes followed by a discussion (as well 15-20 minutes). Depending on the number of participants, the presentation can take place individually or in groups. Individual Reflection The students have to reflect the course contents on an individual level.
link to Moodle course	https://moodle.tu-ilmenau.de/course/index.php?categoryid=1074
teacher	Jonas Weber
signup details for alternative examinations	<p style="-qt-block-indent: 0; text-indent: 0px; margin: 0px;">Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Die Einschreibung in die Lehrveranstaltung erfolgt durch Teilnahme am ersten Seminar. In dieser Veranstaltung erfahren Sie alle weiteren Informationen.</p><p> </p><p>This module contains at least one alternative exam part. Enrolment in the course takes place by attending the first seminar. You will receive all further information during this seminar.</p>
maximum number of participants	20

Details in degree program Master Media and Communication Science 2021, Master International Business Economics 2021, Master International Business Economics 2024, Master Betriebswirtschaftslehre mit technischer Orientierung 2024, Master Digital Business – Medienwirtschaft und digitale Märkte 2025
module name	Media Platforms
examination number	2500626
credit points	5
on-campus program (h)	22
self-study (h)	128
obligation	elective module
exam	alternative examination performance
details of the certificate	Analysis The students have to hand in some short analyses of different media markets with tools of market analysis. Presentation The students should be able to present a complex issue within 15-20 minutes followed by a discussion (as well 15-20 minutes). Depending on the number of participants, the presentation can take place individually or in groups. Individual Reflection The students have to reflect the course contents on an individual level.
link to Moodle course	https://moodle.tu-ilmenau.de/course/index.php?categoryid=1074
signup details for alternative examinations	<p style="-qt-block-indent: 0; text-indent: 0px; margin: 0px;">Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Die Einschreibung in die Lehrveranstaltung erfolgt durch Teilnahme am ersten Seminar. In dieser Veranstaltung erfahren Sie alle weiteren Informationen.</p><p> </p><p>This module contains at least one alternative exam part. Enrolment in the course takes place by attending the first seminar. You will receive all further information during this seminar.</p>
maximum number of participants	20