Public Relations and Communication in the context of Globalization - Interactive curriculae of TU Ilmenau

The interactive curriculae provide information on the degree programmes offered by the TU Ilmenau.

Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).

You can find all details on planned lectures and classes in the course catalogue.

Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.

module properties module number 101878 - common information
module number	101878
department	Department of Economic Sciences and Media
ID of group	2555 (Resarch in Public Relations and Communication of Technology)
module leader	Dr. Andreas Schwarz
language
term	unbekannt
previous knowledge and experience
learning outcome	The course objectives are: Understanding and overview on international public relations / international strategic communication as research fields and fields of practice Understanding and analysis of the international environment of strategic communicators and their organizations in terms of contextual factors such as culture, political systems, economic development, media systems, online communication, international and transnational networks, etc. Identification and analysis of key actors/organizations (e.g., multinational companies, NGOs, IGOs, government) in the fields of international public relations / international strategic communication including their strategic goals, approaches, institutional structures and methods Development of skills in international communication planning and campaigns
content
media of instruction and technical requirements for education and examination in case of online participation
literature / references
evaluation of teaching

Details reference subject
module name	Public Relations and Communication in the context of Globalization
examination number	90374
credit points	6
SWS	0
on-campus program (h)	0
self-study (h)	180
obligation	elective module
exam	multiple performances
details of the certificate	Frequent / active participation and evidence of preparation; research presentation; case presentation; case paper
link to Moodle course
teacher
signup details for alternative examinations
maximum number of participants

Details in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module name	Public Relations and Communication in the context of Globalization
examination number	90374
credit points	6
on-campus program (h)	22
self-study (h)	158
obligation	elective module
exam	multiple performances
details of the certificate	Frequent / active participation and evidence of preparation; research presentation; case presentation; case paper
link to Moodle course
signup details for alternative examinations
maximum number of participants

Details in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013 ATTENTION: not offered anymore
module name	Public Relations and Communication in the context of Globalization
examination number	2500402
credit points	6
on-campus program (h)	22
self-study (h)	158
obligation	obligatory module
exam	alternative examination performance
details of the certificate
link to Moodle course
signup details for alternative examinations	Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Bitte beachten Sie, dass diese in der Regel schon zu Beginn des Semesters, in dem diese angeboten wird, angemeldet werden muss. Über die Details und Zeiträume dazu werden Sie vom Lehrenden und/oder dem Prüfungsamt informiert. Fragen Sie gegebenenfalls unbedingt beim Lehrenden nach. This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered. The lecturer and/or the examination office will inform you about the details and time periods. If necessary, be sure to ask the lecturer.
maximum number of participants