Principles of Marketing - Interactive curriculae of TU Ilmenau
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Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.
| module properties module number 101401 - common information | |
|---|---|
| module number | 101401 |
| department | Department of Economic Sciences and Media |
| ID of group | 2523 (Marketing) |
| module leader | Prof. Dr. Anja Geigenmüller |
| language | |
| term | unbekannt |
| previous knowledge and experience | |
| learning outcome | Die Studierenden kennen und verstehen Marketing im Sinne einer marktorientierten Unternehmensführung. Sie erwerben grundlegende Kenntnisse zum Marketingmanagement, zu Grundlagen und Zielen des Marketings, zu Marketingstrategien und zur Umsetzung durch Marketinginstrumente (Fachkompetenz). Anhand von Beispielen sowie Fallstudienübungen entwickeln sie Kompetenzen, Markt- und Kundenbeziehungen zu analysieren und durch einen zielführenden Einsatz des Marketinginstrumentariums geeignete Marketingmaßnahmen zu entwickeln und zu präsentieren (Methodenkompetenz). |
| content | |
| media of instruction and technical requirements for education and examination in case of online participation | |
| literature / references | |
| evaluation of teaching | |
| Details reference subject | |
|---|---|
| module name | Principles of Marketing |
| examination number | 90520 |
| credit points | 5 |
| SWS | 0 |
| on-campus program (h) | 0 |
| self-study (h) | 150 |
| obligation | obligatory module |
| exam | multiple performances |
| details of the certificate | |
| link to Moodle course | |
| teacher | |
| signup details for alternative examinations | |
| maximum number of participants | |
| Details in degree program Bachelor Angewandte Medien- und Kommunikationswissenschaft 2014 | |
|---|---|
| module name | Principles of Marketing |
| examination number | 90520 |
| credit points | 5 |
| on-campus program (h) | 0 |
| self-study (h) | 150 |
| obligation | obligatory module |
| exam | multiple performances |
| details of the certificate | |
| link to Moodle course | |
| signup details for alternative examinations | |
| maximum number of participants | |