Technische Universität Ilmenau

Research in Media and Communication Management - Interactive curriculae of TU Ilmenau

The interactive curriculae provide information on the degree programmes offered by the TU Ilmenau.

Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).

You can find all details on planned lectures and classes in the course catalogue.

Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.

module properties module number 101535 - common information
module number101535
departmentDepartment of Economic Sciences and Media
ID of group2556 (Media and Communication Management)
module leader Britta Maria Gossel
languageenglisch
term unbekannt
previous knowledge and experience

Basic knowledge of media and communication management

learning outcome

Students are able to search, select, understand, structure, and evaluate relevant research literature in a specific field of media and / or communication management research. Based on the literature review they are able to design and realize an empirical research project and analyze the obtained data. They are able to present their projects in an oral presentation and to write an appropriate research paper based on the findings of the research.

content

The course deals with current issues of media management research in relation to emerging (media) technologies. It deals with the question of how new technologies change traditional (media) markets and how new business fields can be developed.

media of instruction and technical requirements for education and examination in case of online participation

Slides and other materials (e.g. literature lists) will be available for download

literature / references

Albarran AB.; Chan-Olmsted, SM. & Wirth, MO. (2006). Handbook of Media Management and Economics. New York: Lawrence Erlbaum Associates.

Hollifield, C.; LeBlanc Wicks, J. & Sylvie, G. (2015). Media Management. A Casebook Approach. 5th Edition. Routledge.

Mierzejewska, B., & Shaver, D. (2014). Key changes impacting media management research. International Journal on Media Management, 16(2), 47-54. doi:10.1080/14241277.2014.954439

evaluation of teaching
Details reference subject
module nameResearch in Media and Communication Management
examination number90225
credit points10
SWS0
on-campus program (h)0
self-study (h)300
obligationelective module
exammultiple performances
details of the certificate
  • Introduction to emerging technologies (30%):
    • Presentation
    • Short paper
  • Theory work (30%):
    • Short paper
  • Data Collection (40%):
    • Creation of a survey
    • Conducting a survey
    • Evaluation of a survey
    • Presentation
link to Moodle course
teacher
signup details for alternative examinations
maximum number of participants
Details in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module nameResearch in Media and Communication Management
examination number90225
credit points10
on-campus program (h)67
self-study (h)233
obligationelective module
exammultiple performances
details of the certificate
  • Introduction to emerging technologies (30%):
    • Presentation
    • Short paper
  • Theory work (30%):
    • Short paper
  • Data Collection (40%):
    • Creation of a survey
    • Conducting a survey
    • Evaluation of a survey
    • Presentation
link to Moodle course
signup details for alternative examinations
maximum number of participants