Elective Course Marketing B1 - Interactive curriculae of TU Ilmenau
The interactive curriculae provide information on the degree programmes offered by the TU Ilmenau.
Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).
You can find all details on planned lectures and classes in the course catalogue.
Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.
| module properties module number 200185 - common information | |
|---|---|
| module number | 200185 |
| department | Department of Economic Sciences and Media |
| ID of group | 2523 (Marketing) |
| module leader | Prof. Dr. Anja Geigenmüller |
| language | Englisch |
| term | Sommersemester |
| previous knowledge and experience | modules Marketingmanagement & (Online-Marketing/Technologiemarketing) |
| learning outcome | Students know selected areas of marketing, e.g. Services Marketing, Retailing & E-Commerce, Entrepreneurial Marketing (professional competence), they can apply methods from the selected areas of marketing (methodological competence) and through the group exercises and presentations they are trained in social behavior in groups and teams (social competence). |
| content | Die fachliche Ausrichtung des Angebots wird regelmäßig durch den Rat der Fakultät für Wirtschaftswissenschaften und Medien festgelegt. Kurssprache ist in jedem Fall Englisch. |
| media of instruction and technical requirements for education and examination in case of online participation | Blackboard, PowerPoint presentation, online resources |
| literature / references | is determined at the beginning of the semester depending on the subject focus of the course offered |
| evaluation of teaching | |
| Details reference subject | |
|---|---|
| module name | Elective Course Marketing B1 |
| examination number | 2500489 |
| credit points | 5 |
| SWS | 3 (2 V, 1 Ü, 0 P) |
| on-campus program (h) | 33.75 |
| self-study (h) | 116.25 |
| obligation | obligatory module |
| exam | written examination performance, 60 minutes |
| details of the certificate | written exam |
| link to Moodle course | |
| teacher | Prof. Dr. Geigenmüller, Anja |
| signup details for alternative examinations | |
| maximum number of participants | |