IP - Media Management - Interactive curriculae of TU Ilmenau
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Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.
| module properties module number 200187 - common information | |
|---|---|
| module number | 200187 |
| department | Department of Economic Sciences and Media |
| ID of group | 2556 (Media and Communication Management) |
| module leader | Prof. Dr. Andreas Will |
| language | Englisch |
| term | Sommersemester |
| previous knowledge and experience | |
| learning outcome | After successful completion of the module you will... ... know the specifics of media markets, media companies and media products ... know, understand and explain the basic terms and concepts of media management ... use your knowledge to solve basic media management tasks ... characterise and structure new media management problems ... assess the suitability of proposed solutions for such problems ... develop solutions for media economic decision-making problems on the basis of and with the help of a consolidated economic knowledge of facts, theory and methods |
| content | Unit 1: Media, media companies, media products Unit 2: Convergence, media platforms and "ecosystems" Unit 3: Performance system and business models of media companies Unit 4: Specificities of (digital) media products Unit 5: Marketing of media products: Pricing Unit 6: Marketing for media products: Distribution Unit 7: Strategic planning in media companies Unit 8: Summary and outlook |
| media of instruction and technical requirements for education and examination in case of online participation | The course is supported by material on moodle |
| literature / references | Doyle, Gillian: Understanding Media Economics. 2. Auflage, London 2013.Küng, Lucy: Strategic Management in the Media: FromTheoryto Practice. 2. Auflage, Los Angeles 2016 Lowe, Gregory F. / Brown, Charles (Hrsg.): Managing Media Firmsand Industries: What'sSo Special About Media Management? Heidelberg 2016. |
| evaluation of teaching | |
| Details reference subject | |
|---|---|
| module name | IP - Media Management |
| examination number | 2500492 |
| credit points | 5 |
| SWS | 3 (0 V, 2 Ü, 1 P) |
| on-campus program (h) | 33.75 |
| self-study (h) | 116.25 |
| obligation | obligatory module |
| exam | alternative examination performance |
| details of the certificate | Oral presentation of case study Written case study report and protocol |
| link to Moodle course | https://moodle.tu-ilmenau.de/course/index.php?categoryid=1074 |
| teacher | Prof. Dr. Will, Andreas; Bernhard, Miriam |
| signup details for alternative examinations | |
| maximum number of participants | |
| Details in degree program Bachelor Angewandte Medien- und Kommunikationswissenschaft 2021 | |
|---|---|
| module name | IP - Media Management |
| examination number | 2500492 |
| credit points | 5 |
| on-campus program (h) | 22 |
| self-study (h) | 128 |
| obligation | elective module |
| exam | alternative examination performance |
| details of the certificate | Oral presentation of case study Written case study report and protocol |
| link to Moodle course | https://moodle.tu-ilmenau.de/course/index.php?categoryid=1074 |
| signup details for alternative examinations | |
| maximum number of participants | |