Contemporary Issues in Marketing - Interactive curriculae of TU Ilmenau

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module properties module number 200788 - common information
module number	200788
department	Department of Economic Sciences and Media
ID of group	2523 (Marketing)
module leader	Prof. Dr. Anja Geigenmüller
language	Deutsch/Englisch
term	Wintersemester
previous knowledge and experience	Marketingmanagement & (Online-Marketing/ Technologiemarketing), Fachsprache Englisch at least B2
learning outcome	Students have deeper understanding of contemporary marketing issues. They are familiar with basic theories and concepts to analyze marketing problems and to derive effective marketing strategies. By individual research projects the students are enabled to apply their knowledge, to train methodological and presentation skills and, thus, to deepen their ability to take an entrepreneurial perspective on marketing issues. Students have expanded their social and communication skills by working in teams on research projects and group presentations.
content	- Fundamental Theories and Concepts - Research Approaches and Methods - Student Project
media of instruction and technical requirements for education and examination in case of online participation	PowerPoint-Präsentation, Moodle
literature / references	Depending in the subject/to be delivered during the course
evaluation of teaching

Details reference subject
module name	Contemporary Issues in Marketing
examination number	2500543
credit points	5
SWS	2 (0 V, 2 Ü, 0 P)
number of semesters	2 Liste der SWS-Verteilungen
on-campus program (h)	22.5
self-study (h)	127.5
obligation	obligatory module
exam	alternative examination performance
details of the certificate	Submission of research proposal including description of a proposed research design (group work), 50 % Submission of a research report including data analysis and interpretation (group work), 50 %
link to Moodle course	The module is currently not yet offered.
teacher	Prof. Dr. Geigenmüller, Anja
signup details for alternative examinations	This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered. The lecturer and/or the examination office will inform you about the details and time periods. If necessary, be sure to ask the lecturer.
maximum number of participants