Science and Technology Marketing - Interactive curriculae of TU Ilmenau
The interactive curriculae provide information on the degree programmes offered by the TU Ilmenau.
Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).
You can find all details on planned lectures and classes in the course catalogue.
Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.
| module properties module number 200812 - common information | |
|---|---|
| module number | 200812 |
| department | Department of Economic Sciences and Media |
| ID of group | 2523 (Marketing) |
| module leader | Prof. Dr. Anja Geigenmüller |
| language | Englisch |
| term | Sommersemester |
| previous knowledge and experience | Marketingmanagement & (Online-Marketing/ Technologiemarketing), Fachsprache Englisch mind. B2 |
| learning outcome | Students have knowledge and
skills to detect potential value, users and target groups of new knowledge,
scientific phenomena, technologies and innovations and to develop a
communication strategy in order to enhance the diffusion of innovative ideas,
concepts and products or services among various stakeholders including
customers, suppliers, employees, politics, media and the general public. Students have expanded their social and communication skills by working in
teams on case studies and group presentations. |
| content | Relevance of Science, Innovation and Technology Detecting the Value of Inventions and Innovations Diffusion of Innovations Communication Strategies for Science, Innovation and Technologies |
| media of instruction and technical requirements for education and examination in case of online participation | Powerpoint-Präsentation, Moodle, Fallstudien |
| literature / references | Rogers, E. M. (2003): Diffusion of Innovations. 5. Aufl., New York. |
| evaluation of teaching | |
| Details reference subject | |
|---|---|
| module name | Science and Technology Marketing |
| examination number | 2500569 |
| credit points | 5 |
| SWS | 3 (2 V, 1 Ü, 0 P) |
| on-campus program (h) | 33.75 |
| self-study (h) | 116.25 |
| obligation | obligatory module |
| exam | alternative examination performance |
| details of the certificate | Assignment 1 (70 %): Student research project on contemporary issues of science and technology marketing (group work) Assignment 2 (30 %): Written project report (group work) |
| link to Moodle course | |
| teacher | Prof. Dr. Geigenmüller, Anja |
| signup details for alternative examinations | Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Bitte beachten Sie, dass diese in der Regel schon zu Beginn des Semesters, in dem diese angeboten wird, angemeldet werden muss. This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered. |
| maximum number of participants | |