Business Model Innovation - Interactive curriculae of TU Ilmenau

The course has provided students with a thorough understanding of the conceptual and theoretical foundations of business models and their innovation.

After attending the lecture, students have gained a thorough understanding of concepts, methods, and design elements of business models, are able to recognize and purposefully apply methods for innovation activities, and have a sound understanding of the theoretical foundations. The course has also enabled students to understand current problems of business model innovation, specify the challenges, and apply typical recommended solutions.

During the program, students have learned to apply the knowledge acquired in the lecture, to work through case studies as well as to cooperate in small groups, and to present results.

In this module, in-depth issues from the field of business model innovation are presented based on textbooks and scientific journal articles and discussed in terms of their implications. The focus is on the following topics, among others:

1. The business model concept
2. Theoretical perspectives on business models
3. Managing hybrid business models
4. The business model innovation concept
5. The business model innovation process
6. Opportunities for business model innovation
7. Business model innovation and ecosystems
8. Business model innovation and digital technologies
9. Theoretical perspectives on business model innovation

Blackboard, PowerPoint slides, literature study, e-learning platform Moodle

Devices and Internet

Camera for video transmission (720p/HD), Microphone Internet connection (suitable for HD audio and video transmission: 4 Mbps),

End device that fulfills the technical requirements of the software needed.

Software

Installation of the Webex meeting application or browser-based use of the Webex meeting software

Books:

Amit, R., & Zott, C. (2020). Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders. John Wiley & Sons.

Afuah, A. (2014). Business model innovation: concepts, analysis, and cases. routledge.

Massa, L., & Tucci, C. (2020). Innovation and Business Models. In Oxford Encyclopedia of Business and Management. Oxford University Press.

Articles will be announced in the lecture and made available in moodle.

Prof. Dr. Elena Freisinger