Public Relations and Communication in the context of Globalization - Interaktive Studienpläne der TU Ilmenau

The course objectives are:

• Understanding and overview on international public relations / international strategic communication as research fields and fields of practice
• Understanding and analysis of the international environment of strategic communicators and their organizations in terms of contextual factors such as culture, political systems, economic development, media systems, online communication, international and transnational networks, etc.
• Identification and analysis of key actors/organizations (e.g., multinational companies, NGOs, IGOs, government) in the fields of international public relations / international strategic communication including their strategic goals, approaches, institutional structures and methods
• Development of skills in international communication planning and campaigns

Frequent / active participation and evidence of preparation; research presentation; case presentation; case paper

Frequent / active participation and evidence of preparation; research presentation; case presentation; case paper

Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Bitte beachten Sie, dass diese in der Regel schon zu Beginn des Semesters, in dem diese angeboten wird, angemeldet werden muss.
Über die Details und Zeiträume dazu werden Sie vom Lehrenden und/oder dem Prüfungsamt informiert. Fragen Sie gegebenenfalls unbedingt beim Lehrenden nach.

This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered.
The lecturer and/or the examination office will inform you about the details and time periods. If necessary, be sure to ask the lecturer.