Media Management and Communication Theories - Interaktive Studienpläne der TU Ilmenau

- Students have a deeper understanding of advanced theories in communication science and media management
- Students are able to asses and compare theoretical conceptualizations of communication science and media management
- Students have acquired the ability to critically evaluate theoretical approaches.
- Students are prepared for theory-based research in communication science and media management

Inhalt:

1. Introduction: The concept of theorizing communication

2. Middle range theories I (overview of middle range theories, agenda setting)

3. Middle range theories II (framing theory)

4. Sociological theories I (overview of sociological theories, field theory)

5. Sociological theories II (structuration theory, organization theories)

6. Critical and cultural theories (overview of critical and cultural theories, political economy of the media)

7. De-Westernization and de-centering of communication theories

8. Management theories (introduction and chronology of management theory, focus: strategic management, strategic management in media management research)

9. Leadership theories (trait approach, skill approach, transformational leadership, leadership theories in media management)

10. Organizational theories I (resource-based view, dynamic capabilities)

11. Organizational theories II (new economic sociology: Aspers’ concept of markets)

12. Innovation theories (genesis of innovation theories, innovation diffusion, technology acceptance model)

13. Entrepreneurship theories (introduction to entrepreneurship, causation, effectuation, media entrepreneurship research)

14. Recap

Moodle, Texts, Powerpoint-Slides, Internet Links, Videos

. Erjavec, Karmen; Zajc, Jozica (2011). A Historical Overview of Approaches to Journalism Studies. Medij. is-traz., god. 17, br. 1-2, p. 9-29.

. Löffelholz, Martin (2008). Heterogeneous - Multi-dimensional - Competing. Theoretical approaches to jour-nalism - an overview. Löffelholz, Martin; Weaver, David (eds.): Global Journalism Research. Malden, Oxford, Victoria: Blackwell, p. 15-27.

. Reese, Stephen D. (2016). Theories of Journalism. Communication: Oxford Research Encyclopedias, p. 1-24. DOI: 10.1093/acrefore/9780190228613.013.83

. Steensen, Steen; Ahva, Laura (2015). Theories of Journalism in a Digital Age, Journalism Practice, 9:1, p. 1-18, DOI: 10.1080/17512786.2014.928454

. Albarran, Alan B.; Mierzejewska, Bozena and Jung, Jaemin (eds. 2018). Handbook of media management and economics. New York, NY: Routledge.

. Albarran, Alan B. (2016). The media economy. New York, NY: Routledge

. Rohn, Ulrike and Evens Tom (eds.)(2020). Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice. New York, NY: Routledge.

 Dr. Aynur Sarısakaloğlu, Dr. Pauline Gidget Estella, Prof. Dr. Andreas Will