Principles of Marketing - Interactive curriculae of TU Ilmenau
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| module properties Principles of Marketing in degree program Bachelor Angewandte Medien- und Kommunikationswissenschaft 2014 | ||
|---|---|---|
| module name | Principles of Marketing | |
| module number | 101401 | |
| department | Department of Economic Sciences and Media | |
| ID of group | 2523 (Marketing) | |
| module leader | Prof. Dr. Anja Geigenmüller | |
| credit points | 5 | |
| obligation | obligatory module | |
| requirements | ||
| certificate of the module | Individual achievements or exams | |
| details of the certificate | ||
| link to Moodle course | ||
| teacher | ||
| signup details for alternative examinations | ||
| learning outcome | Die Studierenden kennen und verstehen Marketing im Sinne einer marktorientierten Unternehmensführung. Sie erwerben grundlegende Kenntnisse zum Marketingmanagement, zu Grundlagen und Zielen des Marketings, zu Marketingstrategien und zur Umsetzung durch Marketinginstrumente (Fachkompetenz). Anhand von Beispielen sowie Fallstudienübungen entwickeln sie Kompetenzen, Markt- und Kundenbeziehungen zu analysieren und durch einen zielführenden Einsatz des Marketinginstrumentariums geeignete Marketingmaßnahmen zu entwickeln und zu präsentieren (Methodenkompetenz). | |
| The module contains the following subjects: | ||
| Marketing 1 | ||
| credit points | 5 | |
| obligation | obligatory module | |
| certificate of the module | oral examination performance, 20 minutes | |
| term | Wintersemester | |