Media and Communication Management Research - Interactive curriculae of TU Ilmenau

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module properties Media and Communication Management Research in degree program Master Media and Communication Science 2021
module number	200839
examination number	2500599
department	Department of Economic Sciences and Media
ID of group	2556 (Media and Communication Management)
module leader	Prof. Dr. Andreas Will
term	summer term only
language	Englisch
credit points	15
on-campus program (h)	67
self-study (h)	383
obligation	elective module
exam	alternative examination performance
details of the certificate	Assignment 01 „Get the overview“ (10 percent) Assignment 02 „Access to theories“ (10 percent) Assignment 03 „Develop research projects“ (10 percent) Assignment 04 „Abstract writing“ (5 percent) Assignment 05 „Review writing“ (5 percent) Assignment 06 „Podcast Production“ (20 percent) Assignment 07 „Conference presentation“ (20 percent) Assignment 08 „Final paper submission“ (20 percent)
link to Moodle course	https://moodle.tu-ilmenau.de/course/view.php?id=2880
teacher	Prof. Dr. Will, Andreas
signup details for alternative examinations	Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Bitte beachten Sie, dass diese in der Regel schon zu Beginn des Semesters, in dem diese angeboten wird, angemeldet werden muss. Über die Details und Zeiträume dazu werden Sie vom Lehrenden und/oder dem Prüfungsamt informiert. Fragen Sie gegebenenfalls unbedingt beim Lehrenden nach. This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered. The lecturer and/or the examination office will inform you about the details and time periods. If necessary, be sure to ask the lecturer.
maximum number of participants	20
previous knowledge and experience	Basic knowledge of Media and Communication Management Understanding of the research logic and the basic principles of qualitative and quantitative research methods in social sciences
learning outcome	Students are able to search, select, understand, structure, and evaluate relevant research literature in a specific field of media and / or communication management research. Based on the literature review they are able to design and realize an empirical research project and analyze the obtained data. They are able to present their projects in an oral presentation and to write an appropriate research paper based on the findings of the research. Thus, students learned about media and communication management as a field of research and get a basic overview of the field, theories applied, methods used and results of empirical research learned how to to do media management research and get competencies to act as a researcher in the field of media and communication management explored their scientific self: reflection on their own "scientific personality"
content	Basics for the "researchers of the future": Current topics in media and communication management research What is research? And how to do research? Empirical research in praxis: Design and conduct an empirical research project Learn how to publish successfully Reflective work: Individual reflections on assignments
media of instruction and technical requirements for education and examination in case of online participation	All materials will be made available on Moodle
literature / references	Albarran, A. B., Mierzejewska, B., & Jung, J. (Eds.). (2018). Handbook of media management and economics. New York, NY: Routledge. Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Küng, L. (2017). Strategic management in the media: Theory to practice (2nd edition). Los Angeles, London, New Delhi, Singapore: SAGE.
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