Technische Universität Ilmenau

Specialization in media content, media usage, and media effects - Modultafeln of TU Ilmenau

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module properties Specialization in media content, media usage, and media effects in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module number101628
examination number2500242
departmentDepartment of Economic Sciences and Media
ID of group 2551 (Media Research and Political Communication)
module leader Dr. Christina Schumann
term winter term only
languagedeutsch oder englisch
credit points6
on-campus program (h)22
self-study (h)158
obligationelective module
examalternative examination performance
details of the certificate

Text work, literature review, theoretical and empirical reflection and transfer to practical or scientific problems  . Presentation of the results of this work in oral presentations and in form of a written term paper.

The grades are composed oft he following partial requirements:

  • 50 percent: Presentation and design of a practical or scientific application in class
  • 50 percent: Term paper 
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations

Die Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):

  • signup begins: 05.11.2021
  • signup ends: 12.11.2021
  • resignation not after: 12.11.2021
  • last modification of this information: 15.10.2021
maximum number of participants
previous knowledge and experience
learning outcome

With the attendance of the specialization module, students understand, apply and compare recent approaches and theories in media content, media reception and media effects research. They relate and evaluate developments and empirical results from current publications, predominantly empirical research papers.

Students apply the theories and the results of current research to identify and solve actual problems in media and communication practice and communication science. They formulate assumptions and outline solutions.  


Students recognize and weight up the advantages and disadvantages of different approaches, theories and methods against each other and evaluate them. Students correctly assess the applicability of various approaches for scientific or practical purposes.



In winter term 2021/2022, the topic of this class will be “Dialogue”. "Dialogue" is a method for political and/or ethnical conflict transformation. We consider dialogue as a medium and consider its effects on societal conflict solving.

For further information please visit the following moodle-side:

media of instruction and technical requirements for education and examination in case of online participation<p>Webex, You will find an overview of all courses offered by department EMPK in winter semester 2021/2022. Please scroll down till you reach to the description of the "dialoque" class. For further information please visit the following moodle-side: <a href=""></a></p><p> </p><p> </p><p> </p><p> </p><p style="margin: 0cm 0cm 0pt;"><span style="font-family: Calibri; font-size: medium;"> </span></p><p> </p>
literature / references

Will be announced in class

evaluation of teaching


Freiwillige Evaluation:

SS 2018 (Seminar)