Technische Universität Ilmenau

Strategic and organizational communication - Modultafeln of TU Ilmenau

The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.

subject properties Strategic and organizational communication in major Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
subject number101705
examination number2500387
departmentDepartment of Economic Sciences and Media
ID of group 2552 (Media Studies Group)
subject leaderProf. Dr. Martin Löffelholz
term Sommersemester
credit points6
on-campus program (h)22
self-study (h)158
Obligationobligatory elective
examalternative examination performance
details of the certificate
  • Frequent and active participation in class activities including selected assignments (30%);
  • Presentation on a theoretical approach (ca. 10 min) plus handout (20%);
  • Final presentation (ca. 20 min) plus handout (50%).
Signup details for alternative examinations
maximum number of participants30
previous knowledge and experience

This course requires a basic knowledge in the field of communication and media studies and a basic understanding of the notion of culture.

learning outcome

Students gain knowledge and understanding of

  • Theoretical approaches to intercultural and transcultural communication  
  • Theories of values orientation, intercultural adaptation and integration
  • Influence of culture on various levels of communication (interpersonal and mediated)
  • Specifics of verbal and non-verbal communication in different cultures
  • Impact of intercultural communication on professional and everyday life

The participants get an overview on problems, theories, and findings of intercultural communication research taking into account all levels of communication, e.g. personal perceptions as well as interpersonal and mediated communication. Besides reviewing relevant readings and discussing academic studies, students will develop their knowledge about other cultures based on observations (of self and others) during class and free time. This will serve as a basis for developing intercultural communication skills and finding solutions for successful communication in intercultural environments.

media of instruction
literature / references

Selected course materials will be made available by lecturers. Basic literature recommendations:

Hallin, D. C., & Mancini, P. (2004). Comparing media systems: Three models of media and politics. Cambridge: University Press.

Hallin, D. C. & Mancini, P. (Eds.) (2012). Comparing media systems beyond the Western world: Communication, society and politics. Cambridge: University Press.

Hofstede, G. (2002). Culture's consequences: Comparing values, behaviours, institu­tions and organi­za­tions across nations. Thousand Oaks, London, New Delhi: Sage.

Kim, Y. Y. (2017). The International Encyclopedia of Intercultural Communication. Advance online publication.

Samovar, L. A., Porter, R. E., & McDaniel, E. R. (2012). Intercultural communication: a reader (13th ed.). Boston, Mass. [i.a.]: Wadsworth, Cengage Learning.

Schwartz, S. H. (2006). A theory of cultural value orientations: Explications and applications. Comparative Sociology, 5(2-3), 137-182.

Shan, B., & Christians, C. G. (eds.). (2015). Intersections in communications and culture: Vol. 32. The ethics of intercultural communication. New York, Bern, Frankfurt, Berlin, Brussels, Vienna, Oxford, Warsaw: Peter Lang.

Welsch, W. (2002). Rethinking identity in the age of globalization – a transcultural perspective. Aesthetics & Art Science, 1, 85-94.

evaluation of teaching