Technische Universität Ilmenau

Strategic and organizational communication - Modultafeln of TU Ilmenau

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module properties Strategic and organizational communication in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module number101705
examination number2500387
departmentDepartment of Economic Sciences and Media
ID of group 2552 (Media Studies)
module leaderProf. Dr. Martin Löffelholz
term summer term only
credit points6
on-campus program (h)22
self-study (h)158
obligationelective module
examalternative examination performance
details of the certificate
  • Frequent and active participation in class activities including selected assignments (30%);
  • Presentation on a theoretical approach (ca. 10 min) plus handout (20%);
  • Final presentation (ca. 20 min) plus handout (50%).
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations

Registration for the alternative semester-long final exam is done via the examination administration system (thoska) outside the central exam registration period. The earliest registration is generally possible about 2-3 weeks after the start of the semester. The latest date for registering or deregistering from this specific final performance is fixed at (if not specified, this will be published shortly)

  • signup begins: 05.11.2021
  • signup ends: 12.11.2021
  • resignation not after: 12.11.2021
  • last modification of this information: 15.10.2021
maximum number of participants8
previous knowledge and experience

This course requires a basic knowledge in the field of communication and media studies and a basic understanding of the notion of culture.

learning outcome

Students gain knowledge and understanding of

  • Theoretical approaches to intercultural and transcultural communication  
  • Theories of values orientation, intercultural adaptation and integration
  • Influence of culture on various levels of communication (interpersonal and mediated)
  • Specifics of verbal and non-verbal communication in different cultures
  • Impact of intercultural communication on professional and everyday life

The participants get an overview on problems, theories, and findings of intercultural communication research taking into account all levels of communication, e.g. personal perceptions as well as interpersonal and mediated communication. Besides reviewing relevant readings and discussing academic studies, students will develop their knowledge about other cultures based on observations (of self and others) during class and free time. This will serve as a basis for developing intercultural communication skills and finding solutions for successful communication in intercultural environments.

media of instruction and technical requirements for education and examination in case of online participation

The course will be held on site in the city of Münster, pandemic situation permitting. Alternatively, it will be conducted online.


literature / references

Selected course materials will be made available by lecturers. Basic literature recommendations:

Hallin, D. C., & Mancini, P. (2004). Comparing media systems: Three models of media and politics. Cambridge: University Press.

Hallin, D. C. & Mancini, P. (Eds.) (2012). Comparing media systems beyond the Western world: Communication, society and politics. Cambridge: University Press.

Hofstede, G. (2002). Culture's consequences: Comparing values, behaviours, institu­tions and organi­za­tions across nations. Thousand Oaks, London, New Delhi: Sage.

Kim, Y. Y. (2017). The International Encyclopedia of Intercultural Communication. Advance online publication.

Samovar, L. A., Porter, R. E., & McDaniel, E. R. (2012). Intercultural communication: a reader (13th ed.). Boston, Mass. [i.a.]: Wadsworth, Cengage Learning.

Schwartz, S. H. (2006). A theory of cultural value orientations: Explications and applications. Comparative Sociology, 5(2-3), 137-182.

Shan, B., & Christians, C. G. (eds.). (2015). Intersections in communications and culture: Vol. 32. The ethics of intercultural communication. New York, Bern, Frankfurt, Berlin, Brussels, Vienna, Oxford, Warsaw: Peter Lang.

Welsch, W. (2002). Rethinking identity in the age of globalization – a transcultural perspective. Aesthetics & Art Science, 1, 85-94.

evaluation of teaching