Technische Universität Ilmenau

Research in Media and Communication Management (Current Issues) - Modultafeln of TU Ilmenau

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module properties Research in Media and Communication Management (Current Issues) in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module number101975
examination number2500441
departmentDepartment of Economic Sciences and Media
ID of group 2556 (Media and Communication Management)
module leaderProf. Dr. Andreas Will
term winter term only
credit points10
on-campus program (h)67
self-study (h)233
obligationelective module
examalternative examination performance
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
  • signup begins: 05.11.2021
  • signup ends: 12.11.2021
  • resignation not after: 12.11.2021
  • last modification of this information: 15.10.2021
maximum number of participants
previous knowledge and experience

Basic knowledge of media and communication management

learning outcome

Students are able to search, select, understand, structure, and evaluate relevant research literature in a specific field of media and / or communication management research. Based on the literature review they are able to design and realize an empirical research project and analyze the obtained data. They are able to present their projects in an oral presentation and to write an appropriate research paper based on the findings of the research.


The course is offered for the last time in ST 2021 / WT 2021/2022.

media of instruction and technical requirements for education and examination in case of online participation

Course will be held both, online and in presence. Completing the course with online-only participation is possible. Being present in Ilmenau is not necessary for passing this class. However, for students being present in Ilmenau, some classes will be held in presence.


Technical requirements (in German only):


literature / references

Albarran AB.; Chan-Olmsted, SM. & Wirth, MO. (2006). Handbook of Media Management and Economics. New York: Lawrence Erlbaum Associates.

Hollifield, C.; LeBlanc Wicks, J. & Sylvie, G. (2015). Media Management. A Casebook Approach. 5th Edition. Routledge.

Mierzejewska, B., & Shaver, D. (2014). Key changes impacting media management research. International Journal on Media Management, 16(2), 47-54. doi:10.1080/14241277.2014.954439

evaluation of teaching