Research in Media and Communication Management (Current Issues) - Interactive curriculae of TU Ilmenau
The interactive curriculae provide information on the degree programmes offered by the TU Ilmenau.
Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).
You can find all details on planned lectures and classes in the course catalogue.
Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.
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module properties Research in Media and Communication Management (Current Issues)
in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
ATTENTION: not offered anymore |
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| module number | 101975 |
| examination number | 2500441 |
| department | Department of Economic Sciences and Media |
| ID of group | 2556 (Media and Communication Management) |
| module leader | Prof. Dr. Andreas Will |
| term | winter term only |
| language | englisch |
| credit points | 10 |
| on-campus program (h) | 67 |
| self-study (h) | 233 |
| obligation | elective module |
| exam | alternative examination performance |
| details of the certificate | |
| link to Moodle course | |
| teacher | |
| signup details for alternative examinations | Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Bitte beachten Sie, dass diese in der Regel schon zu Beginn des Semesters, in dem diese angeboten wird, angemeldet werden muss. This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered. |
| maximum number of participants | |
| previous knowledge and experience | Basic knowledge of media and communication management |
| learning outcome | Students are able to search, select, understand, structure, and evaluate relevant research literature in a specific field of media and / or communication management research. Based on the literature review they are able to design and realize an empirical research project and analyze the obtained data. They are able to present their projects in an oral presentation and to write an appropriate research paper based on the findings of the research. |
| content | The course is offered for the last time in ST 2021 / WT 2021/2022. |
| media of instruction and technical requirements for education and examination in case of online participation | Course will be held both, online and in presence. Completing the course with online-only participation is possible. Being present in Ilmenau is not necessary for passing this class. However, for students being present in Ilmenau, some classes will be held in presence. Moodle: https://moodle2.tu-ilmenau.de/course/view.php?id=3358 Technical requirements (in German only): https://intranet.tu-ilmenau.de/site/vpsl-pand/SitePages/Handreichungen_Arbeitshilfen.aspx
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| literature / references | Albarran AB.; Chan-Olmsted, SM. & Wirth, MO. (2006). Handbook of Media Management and Economics. New York: Lawrence Erlbaum Associates. Hollifield, C.; LeBlanc Wicks, J. & Sylvie, G. (2015). Media Management. A Casebook Approach. 5th Edition. Routledge. Mierzejewska, B., & Shaver, D. (2014). Key changes impacting media management research. International Journal on Media Management, 16(2), 47-54. doi:10.1080/14241277.2014.954439 |
| evaluation of teaching | |