Public Relations and Communication in the context of Globalization - Interactive curriculae of TU Ilmenau

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module properties Public Relations and Communication in the context of Globalization in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module name	Public Relations and Communication in the context of Globalization
module number	101878
department	Department of Economic Sciences and Media
ID of group	2555 (Resarch in Public Relations and Communication of Technology)
module leader	Dr. Andreas Schwarz
credit points	6
obligation	elective module
requirements	This course requires a basic knowledge in the field of media and communication studies as well as public relations.
certificate of the module	Individual achievements or exams
details of the certificate	Frequent / active participation and evidence of preparation; research presentation; case presentation; case paper
link to Moodle course
teacher
signup details for alternative examinations
learning outcome	The course objectives are: Understanding and overview on international public relations / international strategic communication as research fields and fields of practice Understanding and analysis of the international environment of strategic communicators and their organizations in terms of contextual factors such as culture, political systems, economic development, media systems, online communication, international and transnational networks, etc. Identification and analysis of key actors/organizations (e.g., multinational companies, NGOs, IGOs, government) in the fields of international public relations / international strategic communication including their strategic goals, approaches, institutional structures and methods Development of skills in international communication planning and campaigns
The module contains the following subjects:
Public Relations and Communication in the context of Globalization
credit points	6
obligation	obligatory module
certificate of the module	alternative examination performance
term	Wintersemester