Technische Universit├Ąt Ilmenau

Public Relations and Communication in the context of Globalization - Modultafeln of TU Ilmenau

The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.

module properties Public Relations and Communication in the context of Globalization in major Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module namePublic Relations and Communication in the context of Globalization
module number101878
departmentDepartment of Economic Sciences and Media
ID of group 2555 (Group for Resarch in Public Relations and Communication of Technology)
module leader Dr. Andreas Schwarz
credit points6
Obligationobligatory elective
requirements

This course requires a basic knowledge in the field of media and communication studies as well as public relations.

certificate of the module Individual achievements or exams
details of the certificate

Frequent / active participation and evidence of preparation; research presentation; case presentation; case paper

learning outcome

The course objectives are:



  • Understanding and overview on international public relations / international strategic communication as research fields and fields of practice

  • Understanding and analysis of the international environment of strategic communicators and their organizations in terms of contextual factors such as culture, political systems, economic development, media systems, online communication, international and transnational networks, etc.

  • Identification and analysis of key actors/organizations (e.g., multinational companies, NGOs, IGOs, government) in the fields of international public relations / international strategic communication including their strategic goals, approaches, institutional structures and methods

  • Development of skills in international communication planning and campaigns

The module contains the following subjects:
Public Relations and Communication in the context of Globalization
credit points6
Obligationobligatory
certificate of the subjectalternative examination performance
term Wintersemester