Technische Universität Ilmenau

Environmental Communication - Modultafeln of TU Ilmenau

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module properties Environmental Communication in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module nameEnvironmental Communication
module number101935
departmentDepartment of Economic Sciences and Media
ID of group 2551 (Media Research and Political Communication)
module leaderProf. Dr. Jens Wolling
credit points10
obligationelective module

Participants should have a strong interest in social media and at least basic knowledge of social research methodology (study design, data collection, data analysis), especially content analysis.

certificate of the module Individual achievements or exams
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
learning outcome

  • Students understand the cultural and economic relevance of the video sharing platform YouTube in today’s media world (YouTube is the most visited website on the internet together with Google and Facebook)

  • Students are familiar with the current state of media and communication research on YouTube (i.e. on YouTubers, YouTube content, YouTube audiences, and YouTube effects).

  • Students understand the concept of “YouTube stars” and their “fan communities”

  • Based on the current state of YouTube research students are able to conduct empirical studies on YouTube stars their fan communities

The module contains the following subjects:
Environmental Communication
credit points10
obligationelective module
certificate of the modulealternative examination performance
term ganzjährig