Competition, Strategy, and Institution - Modultafeln of TU Ilmenau
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|subject properties Competition, Strategy, and Institution in major Master Medienwirtschaft 2018|
|department||Department of Economic Sciences and Media|
|ID of group||2541 (Economic Theory Group)|
|subject leader||Prof. Dr. Oliver Budzinski|
|on-campus program (h)||34|
|exam||written examination performance, 90 minutes|
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|previous knowledge and experience|
Strategic business behavior on competitive markets lies at the heart of any market economic system. This course aims at a deep understanding of competitive interaction in realistic market environments (oligopolies; presence of competition rules and regulatory institutional frameworks) as a precondition for analyzing the pros and cons of different business strategies from a social perspective. This framework is subsequently used to analyse and understand strategic business behaviour in complex (interactive) market environments, both in terms of applied theory and in terms of actual case studies. The purpose of this subject is to render the students capable of mastering the modern economics of competition, strategy, and institutions. It explicitly focuses on: (i) imparting knowledge about (a) the modern, state-of-the-art economics of competition, (b) the modern, state-of-the-art economics of strategy, (c) the modern, state-of-the-art economics of institutions, and (d) the interface between these three areas, (ii) enhancing skills in assessing theoretical and empirical problems in competition, strategy, and institutions on a high academic level, and (iii) qualifying students to master the scientific analysis of competition, strategy and institutions by applying advanced theories, concepts, tools and methods as well as to understand strategic business behavior in complex (interactive) market environments.
2. The Economic Theory of Competition and Strategy
3. Unilateral Strategies with Strategic Interdependency: Pricing, Advertising, Bundling & Tying, Raising Rivals' Costs,
4. Mergers & Acquisitions
5. Cartels, Cooperation and Alliances
6. Competition Rules
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