Technische Universität Ilmenau

Wahlpflichtmodul BWL-Profil 7: Unternehmensrechnung und Marketing - Modultafeln of TU Ilmenau

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module properties Wahlpflichtmodul BWL-Profil 7: Unternehmensrechnung und Marketing in degree program Master Medienwirtschaft 2018
module nameWahlpflichtmodul BWL-Profil 7: Unternehmensrechnung und Marketing
module number101913
departmentDepartment of Economic Sciences and Media
ID of group 2523 (Marketing)
module leaderProf. Dr. Anja Geigenmüller
credit points29
obligationelective module
requirements

Bachelorabschluss

certificate of the module Individual achievements or exams
details of the certificate
alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinations
learning outcome

Durch das vertiefte Studium der betriebswirtschaftlichen Teildisziplinen Marketing sowie Accounting & Management Control erlangen die Studierenden umfassende Kenntnisse zu marktorientierten Aktivitäten im Unternehmen sowie zu Konzepten und Instrumenten der strategischen Unternehmenssteuerung (Fachkompetenz). Des Weiteren erwerben sie Kenntnisse und Erfahrungen mit Instrumenten der Informationsgewinnung und-verbreitung, der Datenanalyse, der Entscheidungsunterstützung sowie der Analyse, Planung, Bewertung und Implementierung von Maßnahmen im Sinne einer wertorientierten Unternehmensführung (Methodenkompetenz).

The module contains the following subjects:
Marketing 3
credit points4
obligationelective module
certificate of the modulewritten examination performance, 90 minutes
term Wintersemester
Marketing 4
credit points4
obligationelective module
certificate of the modulealternative examination performance
term Sommersemester
Marketing 5 / 1
credit points4
obligationelective module
certificate of the modulealternative examination performance
term Sommersemester
Marketing 5 / 2
credit points4
obligationelective module
certificate of the modulealternative examination performance
term Wintersemester
Accounting and Management Control 1
credit points4
obligationelective module
certificate of the modulealternative examination performance
term Wintersemester
Accounting and Management Control 2
credit points4
obligationelective module
certificate of the modulewritten examination performance, 90 minutes
term Sommersemester
Accounting and Management Control 3
credit points4
obligationelective module
certificate of the modulewritten examination performance, 90 minutes
term Wintersemester
Empirical Research 1
credit points4
obligationelective module
certificate of the modulealternative examination performance
term Wintersemester
Accounting and Management Control 4
credit points4
obligationelective module
certificate of the modulewritten examination performance, 90 minutes
term Wintersemester
Research Seminar
credit points5
obligationobligatory module
certificate of the modulealternative examination performance
term ganzjährig