Media Management and Communication Theories - Interactive curriculae of TU Ilmenau

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module properties Media Management and Communication Theories in degree program Master Medienwirtschaft 2021
module number	200801
examination number	2500558
department	Department of Economic Sciences and Media
ID of group	2556 (Media and Communication Management)
module leader	Prof. Dr. Andreas Will
term	winter term only
language	Englisch
credit points	5
on-campus program (h)	22
self-study (h)	128
obligation	obligatory module
exam	oral examination performance, 15 minutes
details of the certificate
link to Moodle course	https://moodle.tu-ilmenau.de/course/index.php?categoryid=1074
teacher	Prof. Dr. Löffelholz, Martin, Prof. Dr. Will, Andreas and others
signup details for alternative examinations
maximum number of participants	100
previous knowledge and experience
learning outcome	- Students have a deeper understanding of advanced theories in communication science and media management - Students are able to asses and compare theoretical conceptualizations of communication science and media management - Students have acquired the ability to critically evaluate theoretical approaches. - Students are prepared for theory-based research in communication science and media management
content	Middle range theories (i.e. gatekeeping, framing, agenda setting, news values) - Action theories (i.e. rational choice, constructivism) - Organization theories (i.e. newsroom as organization, editorial management - Systems theories (i.e. social system theory) - Integrative social theories (i.e. field theory, structuration theory) - Normative theories (i.e. journalism and democracy) - Critical theories (i.e. political economy) - Cultural theories (i.e. communication and journalism as cultural discourse and practice) - New economic theories (i.e. new economic sociology, economics of singularities) - Management theories (i.e. resource based view, dynamic capabilities) - Postmodern theories (i.e. organizational becoming, sensemaking) - Strategy theories (i.e. strategic management, strategy as practice) - Leadership theories (i.e. traits, behavioural, transactional, transformational) - Technology theories (i.e. technology acceptance) - Innovation theories (i.e. diffusion of innovation, adaption-innovation) - Media entrepreneurship theories (i.e. effectuation, opportunity creation/discovery)
media of instruction and technical requirements for education and examination in case of online participation	Moodle, Texts, Powerpoint-Slides, Internet Links, Videos Technical requirements:https://intranet.tu-ilmenau.de/site/vpsl-pand/SitePages/Handreichungen_Arbeitshilfen.aspx
literature / references	. Erjavec, Karmen; Zajc, Jozica (2011). A Historical Overview of Approaches to Journalism Studies. Medij. is-traz., god. 17, br. 1-2, p. 9-29. . Löffelholz, Martin (2008). Heterogeneous - Multi-dimensional - Competing. Theoretical approaches to jour-nalism - an overview. Löffelholz, Martin; Weaver, David (eds.): Global Journalism Research. Malden, Oxford, Victoria: Blackwell, p. 15-27. . Reese, Stephen D. (2016). Theories of Journalism. Communication: Oxford Research Encyclopedias, p. 1-24. DOI: 10.1093/acrefore/9780190228613.013.83 . Steensen, Steen; Ahva, Laura (2015). Theories of Journalism in a Digital Age, Journalism Practice, 9:1, p. 1-18, DOI: 10.1080/17512786.2014.928454 . Albarran, Alan B.; Mierzejewska, Bozena and Jung, Jaemin (eds. 2018). Handbook of media management and economics. New York, NY: Routledge. . Albarran, Alan B. (2016). The media economy. New York, NY: Routledge . Rohn, Ulrike and Evens Tom (eds.)(2020). Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice. New York, NY: Routledge.
evaluation of teaching