Managing Strategic Risk and Crisis Communication - Interaktive Studienpläne der TU Ilmenau

Die Interaktiven Studienpläne sind ein Informationsangebot zu den Studiengängen der TU Ilmenau.

Die rechtsverbindlichen Studienpläne entnehmen Sie bitte den jeweiligen Studien- und Prüfungsordnungen (Anlage Studienplan).

Alle Angaben zu geplanten Lehrveranstaltungen finden Sie im elektronischen Vorlesungsverzeichnis.

Bitte beachten Sie, dass auf dieser Seite keine Aktualisierungen mehr vorgenommen werden. Alle Module und Studienpläne ab der PO-Version 2021 (Bachelor- und Master-Studiengänge) sind ab sofort im Campus-Portal erreichbar.

Modulinformationen zu Managing Strategic Risk and Crisis Communication im Studiengang Master Medienwirtschaft 2021

Modulnummer

200816

Prüfungsnummer

2500573

Fakultät

Fakultät für Wirtschaftswissenschaften und Medien

Fachgebietsnummer

2555 (Public Relations mit dem Schwerpunkt Technikkommunikation)

Modulverantwortliche(r)

Dr. Andreas Schwarz

Turnus

Sommersemester

Sprache

Englisch

Leistungspunkte

Präsenzstudium (h)

Selbststudium (h)

128

Verpflichtung

Wahlmodul

Abschluss

alternative Prüfungsleistung

Details zum Abschluss

Assignments include (a) oral presentations, (b) practical exercises, and (c) a final paper.

Link zum Moodle-Kurs

https://moodle2.tu-ilmenau.de/enrol/index.php?id=1339

Lehrende

Dr. Schwarz, Andreas

Anmeldemodalitäten für alternative PL oder SL

Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Bitte beachten Sie, dass diese in der Regel schon zu Beginn des Semesters, in dem diese angeboten wird, angemeldet werden muss.
Über die Details und Zeiträume dazu werden Sie vom Lehrenden und/oder dem Prüfungsamt informiert. Fragen Sie gegebenenfalls unbedingt beim Lehrenden nach.

This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered.
The lecturer and/or the examination office will inform you about the details and time periods. If necessary, be sure to ask the lecturer.

max. Teilnehmerzahl

Vorkenntnisse

This course requires a basic knowledge in the field of communication and media studies and a basic understanding of strategic communication and management practice.

Lernergebnisse und erworbene Kompetenzen

Upon course completion, students understood principles and elements of an ongoing approach to the strategic management of risk and crisis communication. They developed abilities to apply findings of crisis communication
research/theory in an organizational and managerial environment, including
private companies, governmental authorities and non-governmental
organizations. Students learned about measures and mechanisms to prevent and to detect crises. They acquired an understanding of sustainable and effective crisis preparation tools in an organizational environment. Moreover, participants increased their skills of applying effective risk and crisis response strategies (form and content). They understood core mechanisms of post-crisis communication, crisis learning, and crisis communication evaluation. Students finally deduced trends and future challenges of crisis communication from
recent cases and research (e.g., international dimensions of crisis
communication).

Inhalt

By examining crisis communication from the perspective of an ongoing
approach to the strategic crisis management (Coombs, 2019) course
participants get an overview on each step of the management process
including crisis prevention, crisis preparation, crisis response, and
crisis learning/evaluation.

Students are introduced to the international state of research in
risk and crisis communication (concepts, theories, findings) and understand
basic principles of an evidence-based crisis communication practice.
This includes current trends and future challenges of crisis
communication such as international crisis communication, internal
crisis communication or innovative crisis communication technologies.
The course offers a broad perspective on crisis communication practice
in different organizational environments (e.g., companies, government,
NGOs) and different crisis types (e.g., human-error accidents, product
recalls, natural disasters, mega damages, etc.).

Course participants are organized in small 'crisis teams'. Each team is
working on real-world crisis cases and assesses them on the basis
of core research-based recommendations for effectively managing
organizational crises. The course includes practical exercises such as
risk assessment, crisis planning, and a spokesperson training. In addition,
students write their own case study at the end of the course.

Medienformen und technische Anforderungen bei Lehr- und Abschlussleistungen in elektronischer Form

Laptops, Presentation software

Literatur

All relevant course materials will be made available on the online learning platform Moodle.

Furthermore, the course is based on the following list of recommended readings:

Coombs, W. T. (2019). Ongoing crisis communication. Planning, managing, and responding (5th ed.). Los Angeles: Sage.
Coombs, W. T., & Holladay, S. J. (eds.). (2010). The handbook of crisis communication. Chichester: Wiley-Blackwell.
Fearn-Banks, K. (2016). Crisis communications. A casebook approach (5th ed.). New York: Routledge.
George & C. Pratt (eds.), Case studies in crisis communication: international perspectives on hits and misses. New York: Routledge.
Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2017). Effective crisis communication: Moving from crisis to opportunity (4th ed.). Thousand Oaks: Sage.

Lehrevaluation