Produkt- und Marktmanagement - Interactive curriculae of TU Ilmenau
The interactive curriculae provide information on the degree programmes offered by the TU Ilmenau.
Please refer to the respective study and examination rules and regulations for the legally binding curricula (Annex Curriculum).
You can find all details on planned lectures and classes in the course catalogue.
Please note that this page is no longer updated. All modules and study plans from PO version 2021 onwards (Bachelor and Master study programs) are now available on the Campus Portal.
| module properties Produkt- und Marktmanagement in degree program Master Wirtschaftsingenieurwesen 2013 | ||
|---|---|---|
| module name | Produkt- und Marktmanagement | |
| module number | 6516 | |
| department | Department of Economic Sciences and Media | |
| ID of group | 2523 (Marketing) | |
| module leader | Prof. Dr. Anja Geigenmüller | |
| credit points | 26 | |
| obligation | obligatory module | |
| requirements | Bachelorabschluss | |
| certificate of the module | Individual achievements or exams | |
| details of the certificate | ||
| link to Moodle course | ||
| teacher | ||
| signup details for alternative examinations | ||
| learning outcome | Die Studierenden erwerben interdisziplinäre Kenntnisse über theoretische Erklärungsansätze zu Wechselbeziehungen zwischen Markt, Wettbewerb und der strategischen Ausrichtung von Unternehmen. Sie werden befähigt, Markt- und Wettbewerbsprozesse zu analysieren, theoretisch zu erklären und einen Zusammenhang zu relevanten unternehmerischen Entscheidungen herzustellen. Sie sind in der Lage, Ableitungen zur strategischen Bewältigung von Innovationsprozessen und zur Etablierung innovativer bzw. technologieintensiver Leistungen zu treffen sowie Entscheidungen durch die Gewinnung und Anwendung relevanter Marktinformationen, patenstrategischer sowie patentrechtlicher Überlegungen zu fundieren (Fachkompetenz). Sie erwerben Kompetenzen zur Durchführung von Markt-, Wettbewerbs- sowie Patentanalysen sowie zur Erarbeitung und Präsentation strategischer Konzeptionen (Methodenkompetenz). Die teilweise Wissensvermittlung in englischer Sprache erweitert zudem die Fremdsprachenkompetenz der Studierenden. | |
| The module contains the following subjects: | ||
| Patentmanagement 1 | ||
| credit points | 4 | |
| obligation | elective module | |
| certificate of the module | written examination performance, 90 minutes | |
| term | unbekannt | |
| Patentmanagement 2 | ||
| credit points | 4 | |
| obligation | elective module | |
| certificate of the module | written examination performance, 90 minutes | |
| term | unbekannt | |
| Management 5 | ||
| credit points | 4 | |
| obligation | elective module | |
| certificate of the module | alternative examination performance | |
| term | Wintersemester | |
| Marketing 4 | ||
| credit points | 4 | |
| obligation | elective module | |
| certificate of the module | oral examination performance, 30 minutes | |
| term | Sommersemester | |
| Marketing 5 / 1 | ||
| credit points | 4 | |
| obligation | elective module | |
| certificate of the module | oral examination performance, 20 minutes | |
| term | Sommersemester | |
| Marketing 5 / 2 | ||
| credit points | 4 | |
| obligation | elective module | |
| certificate of the module | alternative examination performance | |
| term | Wintersemester | |
| Industrial Organization 1 | ||
| credit points | 4 | |
| obligation | elective module | |
| certificate of the module | written examination performance, 90 minutes | |
| term | Wintersemester | |
| Research Seminar (Products and Markets) | ||
| credit points | 6 | |
| obligation | obligatory module | |
| certificate of the module | alternative examination performance | |
| term | ganzjährig | |
| Competition, Strategy, and Institution | ||
| credit points | 4 | |
| obligation | elective module | |
| certificate of the module | alternative examination performance | |
| term | Sommersemester | |
| Innovationsökonomik | ||
| credit points | 4 | |
| obligation | elective module | |
| certificate of the module | alternative examination performance | |
| term | Sommersemester | |