Managing Strategic Crisis Communication - Interaktive Studienpläne der TU Ilmenau

• An understanding of principles and elements of an ongoing approach to the strategic management of crisis communication
• Developing abilities to apply findings of crisis communication research in an organizational and managerial environment, including private companies, governmental authorities and non-governmental organizations
• An understanding of measures and mechanisms to prevent and to detect crises
• An understanding of sustainable and effective crisis preparations in an organizational environment
• Understanding and application of effective crisis response strategies (form and content)
• An understanding of core mechanisms of crisis learning and crisis communication evaluation
• Deduce trends and future challenges of crisis communication from current cases and research (e.g., international dimensions of crisis communication)

In order to successfully complete this course, students need to frequently and actively participate, hold group presentations, participate in a crisis planning exercise as well as a spokesperson training and submit a final paper on a case study in crisis communication.

In order to successfully complete this course, students need to frequently and actively participate, hold group presentations, participate in a crisis planning exercise as well as a spokesperson training and submit a final paper on a case study in crisis communication.