IP - Media Content Research - Interaktive Studienpläne der TU Ilmenau

"Introduction to Scientific Work"

"Quantitative Methods"

Through the lecture the students know with which objectives and with which results media contents are systematically analyzed in communication science, but also in media psychology and media conception (professional competence).

Through the lecture, students know which methods of quality and evaluation research are used to empirically examine media content and can select a suitable method for dealing with a media content problem (subject competence).

Through the lecture, students understand the difference between quantitative and qualitative content analysis and are able to choose the appropriate method for dealing with a media content problem (subject competence).

Through the exercise, students are able to select the appropriate method of quantitative content analysis for their problem (e.g. online content analysis or audiovisual content analysis) and apply it independently according to scientific criteria (subject and methodological competence).

The online lecture "Media Content Research" introduces the questions, theories, methods and results of media content research in communication science.

presentation slides, scientific accompanying texts, internet links, e-learning platform moodle

Literature will be made available during the course.

• schriftliche Prüfungsleistung über 60 Minuten mit einer Wichtung von 60% (Prüfungsnummer: 2500504)
• alternative semesterbegleitende Prüfungsleistung mit einer Wichtung von 40% (Prüfungsnummer: 2500505)

Written Test

Written Research Report

Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Bitte beachten Sie, dass diese in der Regel schon zu Beginn des Semesters, in dem diese angeboten wird, angemeldet werden muss. Über die Details und Zeiträume dazu werden Sie vom Lehrenden und/oder dem Prüfungsamt informiert. Fragen Sie gegebenenfalls unbedingt beim Lehrenden nach.

This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered. The lecturer and/or the examination office will inform you about the details and time periods. If necessary, be sure to ask the lecturer.

• schriftliche Prüfungsleistung über 60 Minuten mit einer Wichtung von 60% (Prüfungsnummer: 2500504)
• alternative semesterbegleitende Prüfungsleistung mit einer Wichtung von 40% (Prüfungsnummer: 2500505)

Written Test

Written Research Report

Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Bitte beachten Sie, dass diese in der Regel schon zu Beginn des Semesters, in dem diese angeboten wird, angemeldet werden muss. Über die Details und Zeiträume dazu werden Sie vom Lehrenden und/oder dem Prüfungsamt informiert. Fragen Sie gegebenenfalls unbedingt beim Lehrenden nach.

This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered. The lecturer and/or the examination office will inform you about the details and time periods. If necessary, be sure to ask the lecturer.