Technische Universität Ilmenau

YouTube Research - Modultafeln of TU Ilmenau

The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.

subject properties YouTube Research in major Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
subject number101533
examination number2500222
departmentDepartment of Economic Sciences and Media
ID of group 2554 (Media Psychology and Media Design Group)
subject leaderProf. Dr. Nicola Döring
term ganzjährig
credit points10
on-campus program (h)67
self-study (h)233
Obligationobligatory elective
examalternative examination performance
details of the certificate
  • First and second semester: Active participation in all course sessions (no unauthorized absence), short presentations of current state of work in seminar sessions, regular upload of research results to moodle (30% of final grade)
  • First semester: main oral presentation and written research report (30% of final grade)
  • Second semester: final oral presentation and written research report (40% of final grade)

In order to pass the course as a whole, you have to complete both academic achievements (oral presentation and term paper).

Signup details for alternative examinations
maximum number of participants30
previous knowledge and experience

Participants should have a strong interest in social media and at least basic knowledge of social research methodology (study design, data collection, data analysis), especially content analysis.

learning outcome
  • Students understand the relevance of the video sharing platform YouTube in today’s media world.
  • Students are familiar with the current state of media and communication research on YouTube (i.e. on YouTube producers, YouTube content, YouTube audiences, and YouTube effects).
  • Based on the current state of YouTube research students are able to conduct empirical studies on YouTube including all main steps of the research process.
  • Students are able to present research findings both in oral form and in written form following APA style.

From the perspective of communication science, YouTube is a very relevant research topic, as it is used for many different types of communication (e.g. health communication, political communication, social campaigns, advertising, education, entertainment, news, citizen journalism etc.).

The aim of the research module is twofold: We look into the current state of YouTube research, and we conduct our own empirical YouTube studies. Quantitative media content analysis of YouTube videos and YouTube comments will be one relevant method.

media of instruction

A list of readings will be provided at the first session of the lecture.

literature / references

Will be announced in the course.

evaluation of teaching