YouTube Research - Modultafeln of TU Ilmenau
The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.
|subject properties YouTube Research in major Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013|
|department||Department of Economic Sciences and Media|
|ID of group||2554 (Media Psychology and Media Design Group)|
|subject leader||Prof. Dr. Nicola Döring|
|on-campus program (h)||67|
|exam||alternative examination performance|
|details of the certificate|
In order to pass the course as a whole, you have to complete both academic achievements (oral presentation and term paper).
|Signup details for alternative examinations|
|maximum number of participants||30|
|previous knowledge and experience|
Participants should have a strong interest in social media and at least basic knowledge of social research methodology (study design, data collection, data analysis), especially content analysis.
From the perspective of communication science, YouTube is a very relevant research topic, as it is used for many different types of communication (e.g. health communication, political communication, social campaigns, advertising, education, entertainment, news, citizen journalism etc.).
The aim of the research module is twofold: We look into the current state of YouTube research, and we conduct our own empirical YouTube studies. Quantitative media content analysis of YouTube videos and YouTube comments will be one relevant method.
|media of instruction|
A list of readings will be provided at the first session of the lecture.
|literature / references|
Will be announced in the course.
|evaluation of teaching|