Technische Universität Ilmenau

YouTube Research - Modultafeln of TU Ilmenau

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module properties YouTube Research in degree program Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
module number101533
examination number2500222
departmentDepartment of Economic Sciences and Media
ID of group 2554 (Media Psychology and Media Design)
module leaderProf. Dr. Nicola Döring
term winter and summer term
credit points10
on-campus program (h)67
self-study (h)233
obligationelective module
examalternative examination performance
details of the certificate
  • First and second semester: Active participation in all course sessions (no unauthorized absence), short presentations of current state of work in seminar sessions, regular upload of research results to moodle (30% of final grade)
  • First semester: main oral presentation and written research report (30% of final grade)
  • Second semester: final oral presentation and written research report (40% of final grade)

In order to pass the course as a whole, you have to complete all academic achievements (research tasks, oral presentations, term papers).

In Summer Term 2020 - due to COVID-19 pandemic conditions - no oral presentations will take place, grading of oral presentations will be based on submitted presentation slides only

alternative examination performance due to COVID-19 regulations incl. technical requirements
signup details for alternative examinationsDie Anmeldung zur alternativen semesterbegleitenden Abschlussleistung erfolgt über das Prüfungsverwaltungssystem (thoska) außerhalb des zentralen Prüfungsanmeldezeitraumes. Die früheste Anmeldung ist generell ca. 2-3 Wochen nach Semesterbeginn möglich. Der späteste Zeitpunkt für die An- oder Abmeldung von dieser konkreten Abschlussleistung ist festgelegt auf den (falls keine Angabe, erscheint dies in Kürze):
  • signup begins: 05.11.2021
  • signup ends: 12.11.2021
  • resignation not after: 12.11.2021
  • last modification of this information: 05.11.2021
maximum number of participants30
previous knowledge and experience

Participants should have a strong interest in social media and at least basic knowledge of social research methodology (study design, data collection, data analysis), especially content analysis.

learning outcome
  • Students understand the relevance of the video sharing platform YouTube in today’s media world.
  • Students are familiar with the current state of media and communication research on YouTube (i.e. on YouTube producers, YouTube content, YouTube audiences, and YouTube effects).
  • Based on the current state of YouTube research students are able to conduct empirical studies on YouTube including all main steps of the research process.
  • Students are able to present research findings both in oral form and in written form following APA style.

From the perspective of communication science, YouTube is a very relevant research topic, as it is used for many different types of communication (e.g. health communication, political communication, social campaigns, advertising, education, entertainment, news, citizen journalism etc.).

The aim of the research module is twofold: We look into the current state of YouTube research, and we conduct our own empirical YouTube studies. Quantitative media content analysis of YouTube videos and YouTube comments will be one relevant method.

media of instruction and technical requirements for education and examination in case of online participation

Course will be held online exclusively. Being present in Ilmenau is not necessary for completing the course.


Technical prerequisites:

-        webcam (720p/HD),

-        microphone,

-        access to internet (at least 4 MBit/s for HD quality),

computer that is powerful enough to run the web conference software (WebEx)

literature / references

Will be announced in the course.

evaluation of teaching


Freiwillige Evaluation:

WS 2018/19 (Seminar)