Technische Universität Ilmenau

Social Media Research - Modultafeln of TU Ilmenau

The Modultafeln have a pure informational character. The legally binding information can be found in the corresponding Studienplan and Modulhandbuch, which are served on the pages of the course offers. Please also pay attention to this legal advice (german only). Information on place and time of the actual lectures is served in the Vorlesungsverzeichnis.

subject properties Social Media Research in major Master Medien- und Kommunikationswissenschaft/Media and Communication Science 2013
subject number101412
examination number2500437
departmentDepartment of Economic Sciences and Media
ID of group 2554 (Media Psychology and Media Design Group)
subject leaderProf. Dr. Nicola Döring
term Sommersemester
credit points6
on-campus program (h)22
self-study (h)158
Obligationobligatory elective
examalternative examination performance
details of the certificate
  • Oral presentation (45 % of grade)
  • Term paper (45 % of grade)
  • Constant and active participation in the seminar (10 % of grade)

In order to pass the course as a whole, you have to complete both academic achievements (oral presentation and term paper).

Signup details for alternative examinations
maximum number of participants
previous knowledge and experience
  • Practical and theoretical interest in social media
  • Skills in social scientific research methods
  • Interest in state of hashtag research and theories
learning outcome
  • Students understand the practical use of hashtags in different communication fields (e.g., political communication, health communication, marketing)
  • Students know how to review the state of hashtag research in communication science (and related disciplines)
  • Students know how to work with scientific literature and practical examples regarding hashtag
  • Students improve their academic presentation and writing skills

Hashtags in Communication Research and Practice

The specialization module introduces the hashtag phenomenon in social media. Students explore the use of hashtags in different communication fields. This may include examples like #metoo, #bodypositivity, #BlackLivesMatter, #tbt, #distractinglysexy, #shoutyourabortion, #whyIstayed, #bringbackourgirls, #diversity, #love, #ALSIceBuckedChallenge. Students systematically review the current state of hashtag research. Finally, they develop research ideas suitable for future empirical studies (e.g., their own future Master theses).

media of instruction

Moodle, presentation slides, internet links, script, working instructions

literature / references

Literature will be provided via moodle

evaluation of teaching