Technische Universität Ilmenau

Competition, Strategy, and Institutions - Interaktive Studienpläne der TU Ilmenau

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Modulinformationen zu Competition, Strategy, and Institutions im Studiengang Master Medienwirtschaft 2014
ACHTUNG: wird nicht mehr angeboten!
Modulnummer100766
Prüfungsnummer2500183
FakultätFakultät für Wirtschaftswissenschaften und Medien
Fachgebietsnummer 2541 (Volkswirtschaftslehre, insb. Wirtschaftstheorie)
Modulverantwortliche(r)Prof. Dr. Oliver Budzinski
TurnusSommersemester
SpracheEnglisch
Leistungspunkte4
Präsenzstudium (h)34
Selbststudium (h)86
VerpflichtungWahlmodul
Abschlussalternative Prüfungsleistung
Details zum Abschluss

2 essays, max 50 points each

Essays are written in form of open book examination, i.e. all available materials may be used

Link zum Moodle-Kurs https://moodle.tu-ilmenau.de/course/view.php?id=2886
Lehrende

Prof. Dr. Oliver Budzinski

Anmeldemodalitäten für alternative PL oder SL

Dieses Modul enthält mindestens eine alternative semesterbegleitende Abschlussleistung. Bitte beachten Sie, dass diese in der Regel schon zu Beginn des Semesters, in dem diese angeboten wird, angemeldet werden muss.
Über die Details und Zeiträume dazu werden Sie vom Lehrenden und/oder dem Prüfungsamt informiert. Fragen Sie gegebenenfalls unbedingt beim Lehrenden nach.

This module contains at least one alternative exam part. Please note that this must usually be registered at the beginning of the semester in which it is offered.
The lecturer and/or the examination office will inform you about the details and time periods. If necessary, be sure to ask the lecturer.

max. Teilnehmerzahl
Vorkenntnisse

Microeconomics

Lernergebnisse und erworbene Kompetenzen

Strategic business behavior on competitive markets lies at the heart of any market economic system. This course aims at a deep understanding of competitive interaction in realistic market environments (oligopolies; presence of competition rules and regulatory institutional frameworks) as a precondition for analyzing the pros and cons of different business strategies from a social perspective. This framework is subsequently used to analyse and understand strategic business behaviour in complex (interactive) market environments, both in terms of applied theory and in terms of actual case studies. The purpose of this subject is to render the students capable of mastering the modern economics of competition, strategy, and institutions. It explicitly focuses on: (i) imparting knowledge about (a) the modern, state-of-the-art economics of competition, (b) the modern, state-of-the-art economics of strategy, (c) the modern, state-of-the-art economics of institutions, and (d) the interface between these three areas, (ii) enhancing skills in assessing theoretical and empirical problems in competition, strategy, and institutions on a high academic level, and (iii) qualifying students to master the scientific analysis of competition, strategy and institutions by applying advanced theories, concepts, tools and methods as well as to understand strategic business behavior in complex (interactive) market environments.

Inhalt
 
1. Introduction
2. The Economic Theory of Competition, Strategy, and Institutions
3. Unilateral Strategies with Strategic Interdependency
3.1 Predatory Pricing Strategies
3.2 Advertising and Brands
3.3 Bundling & Tying, Exclusive Dealing and Boycotts
3.4 Raising Rivals’ Costs
3.5 Unilateral Strategies – European Competition Policy
4. Cartels, Cooperation, Alliances and Networks
4.1 Types and Effects of Enterprise Cooperation
4.2 The Problem of Stability
4.3 Detection of Cartels
4.4 Cartels – European Competition Policy Framework
5. Mergers and Acquisitions
5.1 General Notes
5.2 Analyzing Mergers – European Competition Policy
6. The Global Dimension
6.1 Market Concentration Worldwide
6.2 International Antitrust Institutions
7. Public Interest Considerations in Competition Policy
7.1 Defining and Understanding Public Interest Considerations
7.2 Public Interest Considerations – German and European Competition Policy
Medienformen und technische Anforderungen bei Lehr- und Abschlussleistungen in elektronischer Form
Work in groups; Case Studies; Project Work; Exercises; Presentation using digital tools.
Lecture slides and accompanying material are available via Moodle.
Literatur

• Bishop, Simon & Walker, Mike, The Economics of EC Competition Law, aktuelle Auflage, London: Sweet & Maxwell.

• Motta, Massimo, Competition Policy: Theory and Practice, aktuelle Auflage, Cambridge: Cambridge University Press.

• Kerber, Wolfgang & Schwalbe, Ulrich, Economic Principles of Competition Law, in: F. J. Säcker et al. (eds), Competition Law: European Community Practice and Procedure, London: Sweet & Maxwell 2008, pp. 202-393.

• Schwalbe, Ulrich & Zimmer, Daniel, Law and Economics in European Merger Control, aktuelle Auflage, Oxford: Oxford University Press.

• Kerber, Wolfgang, Wettbewerbspolitik, Vahlens Kompendium, Bd. 2, aktuelle Auflage, München: Vahlen. •Bagwell, K., The Economic Analysis of Advertising, in: Handbook of Industrial Organization, Vol. 3, Amsterdam: Elsevier 2007, 1703-1844. •Budzinski, O., Impact Evaluation of Merger Control Decisions, in: European Competition Journal 9 (1), 2013, 199-224.

•Budzinski, O., International Antitrust Institutions, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 1, Oxford: OUP 2015, 119-146.

•Choi, J.P. & Gerlach, H., Cartels and Collusion: Economic Theory and Experimental Economics, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 2, Oxford: OUP 2015, 415-441; Levenstein, M.C. & Suslow, V.Y., Cartels and Collusion: Empirical Evidence, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 2, Oxford: OUP 2015, 442-463.

•Elzinga, K.G. & Mills, D.E., Predatory Pricing, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 2, Oxford: OUP 2015, 40-61.

•Jayaratne, J. & Ordover, J., Coordinated Effects, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 1, Oxford: OUP 2015, 509-528.

•Keating, B. & Willig, R.D., Unilateral Effects, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 1, Oxford: OUP 2015, 466-508.

•Salinger, M.A., Vertical Mergers, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 1, Oxford: OUP 2015, 551-586.

•Salop, S.C. & Scheffman, D.T., Raising Rivals' Costs, in: The American Economic Review 73 (2), 1983, 267-271; Scheffman, D.T. & Higgins, R.S., Twenty Years of Raising Rivals' Costs: History, Assessment, and Future, in: George Mason Law Review 12 (2), 2013, 371-387.

•Tirole, J., The Analysis of Tying Cases: A Primer, in: Competition Policy International 1 (1), 2005, 1-25.

•White, L.J., Monopoly and Dominant Firms: Antitrust Economics and Policy Approaches, in: R.D. Blair & D.D. Sokol (eds.), The Oxford Handbook of International Antitrust Economics, Vol. 1, Oxford: OUP 2015, 313-344.

•Budzinski, O. & Mendelsohn, J., Regulating Big Tech: From Competition Policy to Sector Regulation? In: ORDO, Vol. 72-73 (3), 2023, pp. 217-255.  à Bougette, P., Budzinski, O. & Marty, F., Self-Preferencing and Competitive Damages: A Focus on Exploitative Abuses, in: The Antitrust Bulletin, Vol. 67 (2), 2022, pp. 190-207.  à Podszun, R., From Competition Law to Platform Regulation – Regulatory Choices for the Digital Markets Act, in: Economics, 17(20220037), 2023, 1–13.  à Stöhr, A., Section 19a GWB as a measure of counter-power against “Under[1]takings with Paramount Significance for Competition across Markets", Ilmenau Economics Discussion Papers, Vol. 29(196), 2024, 1-21.

Lehrevaluation