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Group for Research in Public Relations and Communication of Technology


headerphoto Group for Research in Public Relations and Communication of Technology
Contact Person

Ines Birnschein

Secretary

Phone +49 3677 69 4703

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  • Group for Research in PR and Communication of Technology

INHALTE

Group for Research in PR and Communication of Technology

The Group for Research in Public Relations and Communication of Technology led by Dr. Andreas Schwarz (acting chair) deals with different structural, content-based and societal dimensions of strategic communication (e.g. Public Relations, Marketing communication, internal communication) - especially in the context of technology-oriented organizations. The focal points in research and teaching are (1) Public Relations and organizational communication, (2) risk and crisis communication, (3) communication with and about technologies and (4) international strategic communication.