Media Conference: Presentation of Ilmenau’s Research Project “Media vs. Tech Giants”

In June, Nadine Lindstädt-Dreusicke, Professor for Media Management and Marketing, Sophia Gaenssle, Assistant Professor at Erasmus University Rotterdam and Oliver Budzinski, Professor of Economic Theory at Ilmenau University of Technology attended the annual European Media Management Association (emma) conference at NHL Stenden University in Leeuwarden, The Netherlands.

This research focuses on the streaming markets and particularly analyses strategic behavior of legacy media and tech giants,
operating in the audio and video streaming markets and furthermore investigates its resulting effects on market structures on the aforementioned markets.

The team received valuable comments from the research community at the conference and will now further develop its research.

Ilmenau University of Technology reinforced its reputation in media economics and management additionally with a prominent presence of researchers of the Chair for Media and Communication Management (Andreas Will and his team).