Logo of the field of business management/organization

TU Ilmenau's "Best Paper Award 2020" goes to S. Oertel and colleagues

Management/ Organization Group

We congratulate Simon Oertel and his co-authors Jan Goldenstein and Michael Hunoldt from FSU Jena for winning this year's publication award of TU Ilmenau in the category Economics and Social Sciences!

Their paper entitled "How optimal distinctiveness affects new venture's failure risk: a contingency perspective"https://doi.org/10.1016/j.jbusvent.2019.01.004was published in the highly respectedJournal of Business Venturingpublished.

The authors investigate how much new products should deviate from established categories on the market in order to attract customers' attention on the one hand, but also not scare them away on the other. Using a data set from the creative industry in the UK, they are able to show that a healthy middle ground is the way to go - "optimal distinctiveness".

We wish the paper a reception in the professional community that is commensurate with the novelty of the results.

Contact

Katrin Steinborn
Secretary Management/Organization Group

Telefon: 03677 69-4066
Telefax: 03677 69-4219
unf-wm@tu-ilmenau.de

We try to answer your inquiries within three working days.

Please address questions regarding courses or the content of exams directly to the responsible teacher within the framework of the respective course so that they can be answered transparently for all students concerned.