First edition already out of print: Prof. Löffelholz and Dr. Le publish on crisis communication in Vietnam

The Vietnamese edition of Crisis Management: Communication Strategies to Escape Any Storm (Quản trị Khủng hoảng: Chiến lược truyền thông để vượt qua mọi bão giông) by Prof. Dr. Martin Löffelholz and Dr. Ngoc-Son Le has sold out its initial print run of 2,000 copies shortly after release.

Published by The Knowledge Publishing House, a leading Vietnamese publisher, this book is a pioneering work in the field, systematically presenting the principles and practices of crisis communication. It integrates theoretical frameworks with practical strategies, aiming to support professionals, decision-makers, and scholars alike.

Both authors are affiliated with the International Research Group on Crisis Communication (IRGoCC) at Technische Universität Ilmenau. The work has garnered interest from Vietnamese universities, with several planning to adopt it in crisis communication curricula. A second edition is currently in preparation.