SWR X Lab at Media Management II seminar for AMS students

Katharina Schreiber from SWR X Lab visits Media Management 2 seminar

At Media Management 2 seminar, led by our colleague Miriam Bernhard, students are working on exciting case studies on innovation projects at the SWR X Lab. In order to make the seminar even more practice-oriented, the innovation manager and doctoral student of the SWR X Lab Katharina Schreiber was invited on January 10, 2024. Katharina Schreiber was able to provide exciting insights into her day-to-day work and innovation work. The students also had the opportunity to directly ask her open questions about their case studies.


We would like to thank Katharina Scheiber, who greatly enriched the seminar with her valuable insights.


You can find more information about the SWR X Lab on the Innovation Lab website: www.swr.de/unternehmen/xlab/index.html