Media students at TU Ilmenau work together with children's charity

Students at TU Ilmenau are developing professional communication concepts for the children's aid organisation Plan International Germany as part of their media studies. In a seminar in the master's programme "Media and Communication Science", they are developing ideas this winter semester for, among other things, the "Girls Get Equal" campaign, with which Plan International campaigns for equal rights for girls worldwide. The best concepts may be implemented by the children's aid organization in its own communications work.


The guiding principle of the international children's aid organization Plan International: girls and boys should have the same rights and opportunities worldwide, regardless of religion or politics, and should be able to actively shape their future. To this end, the non-governmental organization, whichrecognized by the United Nations as a private and independent organization, is carrying out sustainable community development projects in more than 75 project countries in Africa, Asia and Latin America. The communities are to place children, their views, their needs and rights at the centre of all their efforts.

Development of professional communication concepts

The work of Plan International Germany is based primarily on two strategies: child sponsorships and the global campaign for equality "Girls Get Equal" - for both activities, the students of the master's degree program "Media and Communication Science" are now to develop professional communication concepts. 30 students from germany and 15 other countries are working together in six competing junior PR agencies and will be developing ideas until the end of the winter semester - with the prospect that the best ones will be implemented by Plan International Germany. On the one hand, the model of child sponsorships is to be made known to younger target groups and its effectiveness demonstrated. On the other hand, attention is to be drawn to the "Girls-Get-Equal" campaign, which strives for equal rights for boys and girls. The aim of the project is to enable 100 million girls to learn, lead, decide and develop their full potential.

The seminar will be conducted by Dr. Andreas Schwarz, Head of the Group for Research in Public Relations and Communication of Technology at the TU Ilmenau. Julia Engel and Michelle Sager, campaign coordinators at Plan International Germany, are the students' "clients". In briefings, they guide the students in their work - the first one will take place on 29 October - and at the end, as part of the jury, they decide which concepts have convinced them the most.

With the cooperation with Plan International Germany, the Group for Research in Public Relations and Communication of Technology continues its contemporary PR education at the TU Ilmenau. The media students work on practice-relevant topics with international partners on the basis of the latest scientific findings. Thus, the seminars are the best preparation for them for future activities in the increasingly internationalized communications industry.



Dr. Andreas Schwarz

Head of Research in Public Relations and Communication of Technology
+49 3677 69-4694