Martin Löffelholz and Andreas Schwarz, both principal investigators in the DECIPHER project, were invited as panelists for the International Crisis and Risk Communication Conference in Orlando in March 2022.


They will be part of the plenary “Dialogue and debate in difficult times: Global communities of practice” whose objective is to outline possibilities how to create a community that addresses the complexities of risks and crises of global scale such as the COVID-19 pandemic. Further panelists will be Masha Vandeford, independent consultant and expert in health communication emergency risk communication and Maria Eduarda Lander, coordinator of the Queretaro Association for the Promotion of Reading (LEO A.C. Mexico). The panel will be moderated by Deanna D. Sellnow, professor of strategic communication at the University of Central Florida (UCF). The keynote will be held by Mohan Dutta, Director of the Center for Culture-Centered Approach to Research and Evaluation (CARE) and professor of communication at Massey University in New Zealand.


Löffelholz’ and Schwarz’ contribution will be a discussion of challenges to design and conduct a multi-method and comparative study on an ongoing pandemic as in the case of the DECIPHER project. They will talk about a currently developed approach of interweaving empirical observation of COVID-related government communication, media coverage, social media networks, as well as citizen perceptions in multiple national contexts.


The International Crisis and Risk Communication Conference ICRCC offers its attendees the opportunity to network with prominent crisis communication practitioners, leaders and researchers. They share their expertise in interactive case studies, in-depth panel discussions and presentation sessions. The 2022 conference will take place from Monday, March 7th to Wednesday, March 9th in downtown Orlando  (



Prof. Martin Löffelholz
Leiter Fachgebiet Medienwissenschaft

+49 3677 69-4652