Register now! Workshop series "Business Model Workout" starts

Creating Business Models in the "Business Model Workout"

Business Model Workout - Symbol Image

Ever wondered how to create a business model from scratch? - In our three-part workshop series „𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐨𝐝𝐞𝐥 𝐖𝐨𝐫𝐤𝐨𝐮𝐭“, you will learn the basics of innovative start-ups and how to develop business models - in just 10 hours!
Use creative and collaborative methods to make your products or services unique, sharpen your customer focus, and understand how to beat the competition.

Module 1: Idea, Customer and Product (June 8, 9 am - 1 pm):
Learn how to use creativity techniques to come up with ideas and solutions to specific problems. Understand who your target customer is and what they need.

Module 2: Business Model Design (June 22, 9 am - 1 pm):
Understand the differences of specific business models and revenue streams. What are the core components of a business and what to be aware of?

Module 3: Market and Competition (July 6, 9 am - 1 pm):
There is always an alternative for your customers. Learn how to analyze your competitors and where market potential lies.

The workshop series will be held in English at the Ilmkubator site and can be credited to the extent of 30 work units for the certificate "Entrepreneurial Skills". It is open to all students and employees of Technische Universität Ilmenau. Please note: With the registration you take part in all three modules! It is not possible to attend just a single date.

Fancy the workshop but have no business idea at the moment? No problem! In the first workshop we will identify exciting topics and develop new ideas. Of course you can bring your own idea and work on it.

Please register via Turm II for this course.

Program: Business Model Workout