Prof. Anja Geigenmüller, Vice President for Studies and Teaching at TU Ilmenau and Professor of Marketing, helped design the course, which is based at the department of Economics and Media: "The demand for business studies has been high for years. In order to benefit from the overall good job market opportunities, it is important that graduates have an attractive profile. This is where the new innovative degree programme comes in. Due to the technical orientation, which is only available at two other universities in Germany, the graduates will have additional knowledge and skills that are not taught in conventional business administration courses. As a technical university, we can make an offer to high school graduates for whom a classical business administration course is too one-sided and a course of study in industrial engineering is is not commercial enough. The new business degree program with a technical orientation therefore fits perfectly with our profile as a university of technology."
The Business Administration degree programme with a technical orientation offers graduates career prospects in all commercial functions. This includes new fields of activity such as innovation management and digitalisation, interface functions such as supply chain management or technical sales, as well as classic commercial functions such as marketing, human resources, accounting or financing. Questions about the content of the new course of study will be answered by Prof. Norbert Bach: studienfachberatung-tbwl@tu-ilmenau.de. Heide Röseler from the Examinations Office of the department of Business, Economics and Media: heide.roeseler@tu-ilmenau.de.
Admission to the degree program "Business Administration with Technical Orientation", as well as to all other degree programs at the TU Ilmenau, is without numerus clausus. Interested students with a German university entrance qualification can apply from now until October 15, interested students with a university entrance qualification acquired abroad and corresponding proof of language skills (at least language certificate B1 for the application, C1 for the start of studies) can apply for admission to the new course of studies until July 15. Click here to go to the application portal
Contact
Prof. Anja Geigenmüller
Vice President for Studies and Teaching
+49 3677 69-5010
vpsl@tu-ilmenau.de
