Head of Group



Jun.-Prof. Dr. Elena Freisinger



+49 3677 69-1225

For general inquiries please contact

FG Innovation Management

Office hours: Appointments by arrangement

About the person

Dr. Elena Freisinger joined the Faculty of Business and Media in September 2021 as Assistant Professor and Head of the Innovation Management Group. In her work area at the Institute of Business Administration, Elena Freisinger researches the emergence and impact of innovations on individuals, companies, and society.

Current research projects:

  •     Crowd-based idea generation and selection.
  •     Business model innovations and organizational change
  •     Implementation and adoption of AI in companies