Finding entrepreneurial opportunities

One of the first, but perhaps the most important step on the way to your own startup is the search for a good business idea on which you want to build your business. Entrepreneurial opportunities are essentially characterized by the fact that a relevant problem or need on the part of the users and the appropriate solution competence come together. The recognition of opportunities is closely linked to the person of the founder, whereby previous knowledge and personality play a major role. But how do I start the search for entrepreneurial opportunities and which approaches and methods help me to develop high-potential start-up ideas?

In the interactive lecture "Finding Entrepreneurial Opportunities", various ways are presented to systematically reveal "Entrepreneurial Opportunities". These include trend analysis, the lead user method, Effectuation and Design Thinking.

The event will take place on 09.11.2023 from 11:00 to 12:30 in the Finnhütten of the Ilmkubator (Langewiesener Straße 32).

It is creditable to the extent of 3 work units for the certificate "Entrepreneurial Skills".

Registration: https://turm2.tu-ilmenau.de/course/open?ID=852

(All courses and seminars of this certificate take place in the language "German")