After his studies in Ilmenau, media economics student Sebastian Bernhard moved to Hamburg, where he has been living for about 11 ½ years now. Currently he is working on the following topics website optimization ("Conversion Optimization") and online tracking. He has been working for Trakken GmbH in Hamburg for five and a half years now. But he still has fond memories of his university days and visits the small town at least once a year.