PRIMED Research Project - Public Representation of Innovation and its Media-driven Financial and Societal Effects
How does the media’s portrayal of innovations influence our perceptions and decisions? What financial and societal impacts does the framing of innovations in the media have? Jun.-Prof. Dr. Elena Freisinger and Jun.-Prof. Dr. Gerrit Köchling are addressing these questions in the project “PRIMED - Public Representation of Innovation and its MEDia-driven Financial and Societal Effects.”
What is the project about?
The PRIMED research project examines how innovations are portrayed in the media and how this media representation influences the perception of innovations as well as their financial and societal impacts. It uses a combination of natural language processing (NLP), large language models (LLMs), and econometric methods to systematically analyze the relationships between the media framing of innovations, the perception of innovations, and the resulting financial and societal effects.
Why is this important?
Innovations are considered the driving force behind economic growth and social progress. However, how we perceive innovations depends, among other things, on how they are portrayed in the media. This perception can influence society’s acceptance of new developments, which in turn affects investment decisions, political regulation, and corporate strategies. The PRIMED project makes an important contribution to understanding these mechanisms. It analyzes the strategies the media use to frame innovations and how this media framing influences financial market reactions and societal perception. The findings are intended to help companies, policymakers, and the public better understand media dynamics and make more informed decisions when dealing with innovations.
Funding: February 2026 – January 2028
Further information on the project is also available at:
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