Research

We research various structural, content-related and social dimensions of strategic communication, including in the context of technology-oriented organizations. Our focus is on public relations & organizational communication, risk and crisis communication, communication with and about technologies, and international strategic communication.

TU Ilmenau
TU Ilmenau

Teaching

In the area of teaching, we deal as a field of expertise with the areas of public relations, crisis communication, international communication, communicator research as well as media change and social media.

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  • Schwarz, A., Seeger, M., & Auer, C. (Eds.). (2016). Handbook of international crisis communication research. Chichester: Wiley-Blackwell.
    Schwarz, A., Schleicher, K., Srugies, A., & Rothenberger, L. (2017). Crisis communication of youth welfare offices in Germany: Findings on media coverage and strategic communication especially in the context of severe cases of child welfare endangerment. Ilmenau: Ilmenau University Press. 
    Schwarz, A. (2010). Crisis PR from a stakeholder perspective: The influence of attributions of cause and responsibility on organizational reputation. Wiesbaden: VS Verl. for the Social Sciences.

The research group for Public Relations and Communication of Technology consists of the department head Dr. Andreas Schwarz and the two research assistants Tatjana Faj and Elisabeth U. Wagner-Olfermann. Melanie Waltinger currently supports the team as team assistant.

 
TU Ilmenau