We research various structural, content-related and social dimensions of strategic communication, including in the context of technology-oriented organizations. Our focus is on public relations & organizational communication, risk and crisis communication, communication with and about technologies, and international strategic communication.
- Schwarz, A., Seeger, M., & Auer, C. (Eds.). (2016). Handbook of international crisis communication research. Chichester: Wiley-Blackwell.
Schwarz, A., Schleicher, K., Srugies, A., & Rothenberger, L. (2017). Crisis communication of youth welfare offices in Germany: Findings on media coverage and strategic communication especially in the context of severe cases of child welfare endangerment. Ilmenau: Ilmenau University Press.
Schwarz, A. (2010). Crisis PR from a stakeholder perspective: The influence of attributions of cause and responsibility on organizational reputation. Wiesbaden: VS Verl. for the Social Sciences.
The research group for Public Relations and Communication of Technology has been led on an interim basis since 04/2023 by Prof. Dr. Martin Löffelholz. The team consists of Dr. Andreas Schwarz, Francis Alpers, Elisabeth U. Wagner-Olfermann, and Tatjana Faj. Melanie Waltinger currently supports as team assistant.