Andreas Will has been a university professor for media and communication management at the Technical University of Ilmenau since 2001. After graduating as an industrial engineer (University of Karlsruhe), he completed his doctorate and habilitated in business administration / business informatics (both at the University of Augsburg). He then worked as a project manager for online projects in the Deutsche Bank Group. His research interests lie in the areas of media management, digital media markets, application of digital media technologies and entrepreneurship education.